MOTORCYCLE WEEK
ADVISORY COMMITTEE
Adopted September 13, 2004
INTRODUCTION
On November 12, 2002, the Laconia City Council created the Motorcycle Week Advisory Committee (MWAC) and adopted the following Mission Statement:
1. Look objectively at the event and its impact
on the city public relations and infrastructure.
2.
Determine
whether or not it is in the city's best interest to assume responsibility for
the event.
3.
Determine whether
or not the length of the event should be changed.
4.
Examine
ways to create a better working relationship with business involved in the
event.
5.
Examine
funding alternatives for costs associated with city, county and state agencies
involved in the event.
On May 12, 2003, the City Council
interviewed a number of Laconia residents who had expressed an interest in
serving on the MWAC. The Council intended to appoint one member from each of
the City’s six wards, plus one at-large member, and questioned the applicants
thoroughly to determine whether they had any particular bias or conflict of
interest that would interfere with their duties.
On May 27, 2003, the Laconia City Council
appointed the following Laconia residents to the Committee: Jim Baird (Ward 1),
Brenda Schmucker (Ward 2), Sharon Fleischman (Ward 3), James Joyal (Ward 4),
Richard Heinis (Ward 5), Linda Peary (Ward 6) and Peter R. Brunette (At Large)
On June 3, 2003, Mayor Mark Fraser
called to order the first meeting of the Committee at which the following
officers were elected: Chair - Peter R. Brunette,
Vice Chair - James Joyal, Secretary - Sharon Fleischman.
Since the organizational meeting, the Committee has met at least once per month. All meetings were posted and public, in accordance with the Right-To-Know Law (NH RSA 91-A), and public comment was provided for in the meeting agendas.
On June 26, 2003, in order to more efficiently perform its duties, the Committee established seven subcommittees with certain assigned tasks:
Public Safety and Infrastructure (Rick Heinis, James Joyal)
City Council Liaison (Brenda Schmucker, Linda Peary)
Laconia Rally & Race Association Liaison (Linda Peary, Brenda Schmucker)
State and County Government (Peter Brunette, Sharon Fleischman)
Local Businesses and Landowners (James Joyal, Rick Heinis)
Vendors, Exhibitors and Non-local Businesses (Sharon Fleischman, Jim Baird)
Event Model Research (Other, similar events) (Jim Baird, Peter Brunette)
The subcommittees reported back to the Committee on a regular basis and made certain recommendations where appropriate. Many of the documents that appear in the appendices of this Report were collected or generated by the subcommittees.
The Committee held a duly noticed public hearing on September 24, 2003, which was subsequently broadcast on local public access television. Twenty-two residents addressed the Committee and their comments were summarized in the minutes. Additional public comments were taken orally at many other meetings, and a number of persons and governmental entities provided written comments, which appear in the appendices.
A BRIEF HISTORY OF LACONIA MOTORCYCLE WEEK
Laconia is often referred to as the Oldest National Motorcycle Rally (the other two being Daytona, Florida and Sturgis, South Dakota.), a claim based on a large gathering of motorcyclists at the Weirs, lasting several days in the summer of 1916. The following year, the gathering became part of the “Gypsy Tour,” sanctioned by the Federation of American Motorcyclists, (F.A.M.), predecessor to the present American Motorcyclist Association (A.M.A.), founded in 1924. A hill climb event was held on Tower Street in the Weirs, and other races were held at various locations around the Lakes Region.
Throughout the 1920s and 1930s, the Gypsy Tour continued to visit Laconia nearly every year, with a handful of motorcycle enthusiasts and small-scale promoters organizing races, shows and other events. In 1938, Fritzie Baer was instrumental in establishing road racing at the recently developed Belknap Recreation Area (now Gunstock). Mr. Baer remained involved in the races over the next three decades, and the rally, now generally referred to as Laconia Motorcycle Weekend, grew in popularity, attracting more and more riders from all over the United States.
After World War II, thousands of former servicemen returned home and became recreational motorcyclists. The number of Laconia attendees regularly increased from year to year as motorcycling increasing in popularity and, with the assistance of movies such as “The Wild Ones” and “Easy Rider,” the “biker” became a countercultural icon.
In 1960, the A.M.A. ceased its sanction of the Gypsy Tour, but motorcyclists continued to visit Laconia in ever-increasing numbers. Gradually, the rally became a weeklong event, with many bikers arriving earlier in the week. Local businesses dependent upon tourism became ardent supporters of the rally, as it brought increased mid-week business during the early part of the relatively short tourist season.
The Hill Climb Event at Belknap Recreation Area was discontinued in 1962, and the road race moved to Bryar Motorsport Park (now New Hampshire International Speedway) in Loudon in 1964 and was later for a time renamed the Loudon Classic. Motorcyclists began camping in large numbers along the side of road on Route 106 in the vicinity of the track, and as far north as Belmont. Still, Lakeside Avenue at the Weirs remained the primary gathering place and the rally was generally known as Laconia Motorcycle Week.
During the 1960s, a decade of social unrest and rising mass media influence, clashes between police and bikers occurred at motorcycle rallies around the nation, and Laconia was no exception. The so-called “Riot of ‘65” brought national media attention, and a resulting bad reputation, to the Laconia rally. Confrontations between motorcyclists and the police became commonplace, and the City increasingly came to see Motorcycle Weekend primarily as a law enforcement problem. For several years after the civil unrest of 1965, the number of mid-week events decreased, and the rally consisted of a three-day weekend. In 1975 all camping along State Route 106 was banned and the number of visiting motorcyclists dramatically decreased for a time.
During the 1980s, the numbers of motorcyclists attending Laconia Motorcycle Weekend increased slowly, as tensions gradually eased between bikers and the police. In 1990, local business owners contacted the A.M.A. with an eye toward returning the rally to a week in length as it had been prior to 1965. The following year, local business owners and the Lakeside Sharks motorcycle club formed the Laconia Motorcycle Week Association (later renamed the Laconia Motorcycle Rally & Race Association, now again known by its original name). The Association assumed responsibility for scheduling and coordinating events, publishes a periodical magazine and actively promotes Laconia Bike Week nationwide. In 1992, Laconia once again became an A.M.A. sanctioned event on the revived Gypsy Tour, and in 1993, the Hill Climbs returned to Gunstock (formerly the Belknap Recreation Area).
The City of Laconia enacted a comprehensive licensing ordinance in 1999 (Chapter 161) to regulate itinerant vendors and special events, devoting a subsection to Motorcycle Week. In 2000, the council generally amended the licensing ordinance and defined Motorcycle Week as a nine-day period ending at midnight on Father’s Day. (Chap. 161-11-A). Applicants must submit written forms and fees, and their application is reviewed by the Motorcycle Week Technical Review Committee. Property owners who wish to rent sites to vendors or otherwise engage in commercial activity must submit a site plan for review. The City Council further regulates the event by issuance of special parking and traffic orders, and appropriates the necessary funds for City departments that have Motorcycle Week-related expenses.
Laconia Motorcycle Week currently runs from the second Friday in June through Father’s Day. Most activity, and the greatest crowds, usually occurs during the last four days. Estimates vary, but the number of visitors to the State during that period each year is usually set at between 100,000 and 400,000.
NARRATIVE SUMMARY
MISSION
STATEMENT ITEM ONE: Look objectively at the event and its impact on the
City[‘s] public relations and infrastructure. [1]
The committee members discussed this mandate on several occasions, the discussions centering on the use of the terms “impact,” “public relations” and “infrastructure.” For the purposes of this report, the term “impact” will be used in the general sense meaning, “having an effect,” whether negative or positive. The term “public relations” was considered in two ways, referring both to relations between the City government and the public, and also to the public image of the City.
There can be no doubt that Motorcycle Week has an impact on the City’s public relations. The Committee itself was created partly in response to public criticism of City government’s role and regulatory activities regarding the rally. A number of local residents see Bike Week as an annoyance, and some are clearly inconvenienced by it. As far back as the 1960, some local residents have called for its abolition, and have at times addressed their grievances to City officials and employees. On the whole, however, the most significant continuing problem that City officials face in dealing with Bike Week related problems is that it is impossible to please everyone. Some residents are opposed to the rally as a whole, many merely tolerate it, and others economically benefit from it. The one issue on which nearly all agree is that the City must ensure that the regulation of and provision of services during the rally should not result in any increase in property taxes, and indeed, some have suggested that the City could actively participate in a commercial manner so as to generate a profit and thereby provide tax relief. In essence, whether the rally has a negative or positive impact on the City’s relations with the public depends on to whom one is talking and the topic at issue at the moment. At the risk of over-generalizing, the Committee points out that the key to improving relations between City government and its residents is simple: The City Council and the Departments must publicly, diligently and consistently address the stated concerns of its residents, especially as to the most commonly noted negative Bike Week impacts: noise, traffic congestion, breaches of the peace (including public indecency and alcohol-related offenses), and of course, public expenditures that result in increased property taxes. To this end, it is respectfully suggested that the Council strive to be proactive, rather than merely reactive, on matters and issues related to Motorcycle Week.
As far is the City’s reputation or national media image is concerned, the Committee has not received sufficient evidence on which to base any specific findings or recommendations. Anecdotal evidence suggests that the memories of the past linger, and the news media, especially national outlets, tend to focus on negative events when reporting on the Laconia rally. The entertainment media have been more kind; several programs featuring Laconia Bike Week have been broadcast on the cable channels (The Discovery Channel, Travel Channel and NESN), and depicted the rally, and its host City, in a positive light. Such programming undoubtedly goes a long way to offset any negative publicity, and promotes Laconia and the Lakes Region as a favorable tourism destination to a wide audience, at no cost to the City. Should the City desire to be more proactive in this area, a media/public relations consultant could be retained, or a employee hired or assigned to this task, but such actions are not revenue-neutral, and would be more likely to occur if Bike-Week-related revenues were enhanced, as discussed later in this report.
MISSION STATEMENT ITEM TWO: Determine
whether or not it is in the City's best interest to assume responsibility for
the event.
This item was the subject of much
preliminary discussion by the Committee. Some members felt that this was a
restatement of a question that was debated in the press several years ago: Who
Owns Bike Week? To the extent that the Council desires the Committee’s answer
to that specific question, the answer is: Nobody. Neither the City, or the
Motorcycle Week Association, or any other person or entity, exerts any of the
rights or privileges generally associated with ownership, in regards to the
rally. However, it is apparent that the
City of Laconia has long hence “assume(d) responsibility” for the rally, in the
sense that it has necessarily undertaken the primary responsibility for public
health and safety, traffic control, land use regulation, and law enforcement
related to Bike Week. The City’s regulatory powers over the use of private and
public lands are the primary means by which it exerts any control over the
rally, and could be used to drastically alter the form and substance of the
rally, but the benefits of doing so remain unclear. Perhaps the best answer the
Committee could provide on this point is: Since the City is already primarily
responsible for providing the services and infrastructure on which the rally
depends, no further responsibilities should be assumed unless there is a
corresponding benefit to the City or its residents. The City could, however,
assume a more proactive role in promoting, planning and managing the rally.
MISSION STATEMENT ITEM THREE: Determine
whether or not the length of the event should be changed.
On this question, the Committee
considered all the oral and written comments received from the public,
governmental entities and private businesses and associations. No one seriously
advocated, to the Committee’s knowledge at least, that the rally should be
lengthened beyond its present nine days. Some advocated reducing its duration
to three or four days, basically eliminating the first weekend. The Laconia Motorcycle
Week Association, vendors, and landowners who rent vendor space, were generally
opposed to shortening the rally for obvious reasons. Public safety and law
enforcement officials generally were in favor of shortening the rally, as were
a number of residents, mostly in the Weirs, who were understandably upset by
the inherent noise and inconvenience to which it subjects them.
Each of these stakeholders articulated
the advantages of their proposal, based on their specific interests. However,
the Committee was hard pressed to find evidence of any significant advantages
to the City as a whole that might be derived from changing the duration of the
event. Most of the impacts on City services and infrastructure occur during the
last four days of the rally as it is now, and eliminating the first five days
would result in little or no change to these impacts. The City’s regulatory and
ordinance enforcement functions would remain essentially unchanged, and even if
the shortening of the event would result in a decrease in applications for site
plan review and vendor permits, there would be little or no resulting reduction
of wages paid to City employees who perform these functions, which are part of
their normal duties and usually performed during normal work hours, except
during the rally itself. In short, the Committee concludes that the length of
the rally should not be changed, until or unless a resulting benefit to the
City as a whole could be identified.
MISSION STATEMENT ITEM FOUR: Examine ways to create a better working
relationship with business involved in the event.
This mandate is based on an assumption
that the relationship between the City and the Bike-Week-related business
interests needs improvement. Proceeding from that assumption and, in order to
address this item in meaningful way, the Committee first considered what are
the business interests to which the item refers. For the sake of discussion,
the Committee divided businesses into two basic categories: local and
non-local. The members of the Local Businesses and Landowners Subcommittee
requested input from several local business and civic groups, but the response
was minimal at best. Many local business concerns derive little or no economic
benefit from the rally, some actually lose income, and indeed, some businesses
are unable to operate at all during the rally; only a few are directly
“involved in the event.” Many of these same local businesses are members of the
Greater Laconia-Weirs Beach Chamber of Commerce, a group that traditionally assists
in maintaining and promoting a good working relationship between City
government and the business community. The Committee therefore concluded, as a
preliminary matter, that the Chamber could and should play an even greater role
in municipal Motorcycle Week planning and in providing assistance to local
businesses that may want to initiate or increase involvement in the rally.
Another point considered was that the
City could review its Motorcycle Week ordinances and policies with an eye
toward assisting those local businesses that are negatively impacted by
Motorcycle Week. Traffic control orders, site plan review and vendor
regulations could be modified so as to protect local business interests, and
even promote increased involvement in the rally. As for direct relations
between the City and those businesses that are directly involved, it seems that
both sides are comfortable with the status quo, and benefit from the
relationship as it is. The Motorcycle Week Association has at times acted as a de
facto advocate for these business interests before various governmental
bodies, and continues to promote the rally and provide assistance to local
businesses that wish to become actively involved.
As for non-local businesses, the
Committee noted that most itinerant vendors deal with the City directly for
permitting purposes, although some rely on local agents and landowners. For
many vendors, Laconia is but one of many locales at which they conduct their
business. The Motorcycle Week Association provides an important service to
out-of-town businesses by publishing event dates and locations well in advance
and providing information about local regulations and accommodations. The
Committee received comments from the local representative of one vendor
association that represents non-local vendors, and was grateful for the
professional manner in which its views were presented. Such groups might be a
useful resource to the City for purposes of establishing a dialogue regarding
Motorcycle Week issues in the future.
The Committee’s only other comments
regarding this item relate to several other items as well, and are more
particularly addressed in the Recommendations section of this report. The City
could create a full or part time position for the purpose of coordinating the
City’s functions in connection with Motorcycle Week. Among the probable tasks
assigned would be acting as liaison to the business community, and providing
technical assistance to local businesses that wish to be involved in the
business of Bike Week.
MISSION STATEMENT ITEM FIVE: Examine
funding alternatives for costs associated with city, county and state agencies
involved in the event.
This mandate, like the previous one, is
based on certain assumptions regarding the present situation. The major
implication here is that the current funding sources are quantitatively and/or
qualitative inadequate. In order to
address the issues raised here, the Committee attempted to examine the
public-sector costs associated with Bike Week, the funds appropriated therefor,
and the difference (if any) between the two. Next, the Committee considered the
alternative sources of revenue available, by reviewing readily available City
budget information, and requesting data from the County and State.
Despite the broad scope of the mandate,
the Committee’s conclusions and recommendations on this item are herein limited
to the costs incurred by, and revenue sources available to, the City of
Laconia, primarily for two reasons. First, the City is the only governmental entity
that explicitly separates Bike-Week-related expenses and revenues for budgetary
accounting purposes. The State and County data made available to the Committee,
which was extremely limited, is anecdotal at best, as it is not collected or
reported in a manner that allows any meaningful analysis of the costs
associated with, or revenues generated by, Motorcycle Week. For example, it was
suggested that the State’s road toll and Meals and Room Tax revenues were
significantly greater during Bike Week, but the Department of Transportation
and Department of Revenue Administration were unable to provide pertinent
statistical evidence. Likewise, the New
Hampshire State Police overtime costs and deployment figures are not broken
down by week, and the County reported no significant fiscal impact associated
with Bike Week. Secondly, even if County and State data were available, it is
unclear to the Committee how the information or any recommendations based
thereon would be useful to the City Council, whose jurisdiction is necessarily
limited to City affairs. For these reasons, the Committee focused exclusively
on the Laconia’s costs and revenues.
The Committee concludes that Laconia’s
Bike-Week-related costs are in large part offset by the administrative fees
collected, but the exact amount of any difference between revenues and costs is
impossible to calculate with any reasonable degree of certainty. For example,
although the budget items in the Motorcycle Week category include most
extraordinary expenses directly related to the Rally, the hourly wages and
salaries paid to City employees who perform Bike-Week-related functions within
the scope of the usual employment are not included, nor are the various
intangible impacts on the City’s infrastructure, environment and economy that
defy quantification.
Notwithstanding these reservations, the
Committee was able to confidently make certain factual findings, all of which
support a general conclusion that the current method of calculating and
assessing fees is flawed. As previously reported to the Council on December 3,
2003, the Committee found that: (1) The current “vendor fee” structure does not
adequately cover administrative costs or generate revenue; (2) The practice of
unauthorized expansion and merger of vendor sites creates an enforcement
problem and results in a loss of revenue to the City; and, (3) The current site
review fee structure, including those charged for such uses as temporary
campgrounds, beer tents, parking, special events and the like, does not adequately
cover administrative and infrastructure costs or generate revenue for the City.
In light of the foregoing, the Committee concluded that ordinances relating to
Motorcycle Week licensing and site plan review should be amended to prevent the
current practice of expanding and merging vendor sites and to more fairly and
equitably distribute associated public sector costs among all participants, and
that the fee structure should be reviewed annually.
Although the foregoing findings regarding
administrative fees included consideration of the revenues generated, the
Committee was mindful of the fact that administrative fees in general are
primarily intended to cover regulatory expenses and related costs (“impact
fees”), not to generate general fund revenue. However, the “related costs”
associated with Bike Week appropriately include resulting increases in
municipal spending for services and those infrastructure costs (such as
environmental and economic impacts) which are difficult to objectively
quantify, and could at least theoretically include certain expenses not
presently incurred, such as Bike-Week-related advertising, amenities,
promotions, and marketing.
The only
other current sources of municipal revenue associated with Bike Week are the relatively
modest amounts derived from the use of City-owned property, such as the vendor
spaces on the Weirs Beach Boardwalk and the parking lots, the impound fees from
towed vehicles, and traffic-related fines. The first item, rental fees for the
use of City property, is capable of expansion, but the others are directly
proportional to, and largely offset by, the administrative costs associated
with their collection. Other suggestions considered included charging fees for
parking on Lakeside Avenue, collecting “tolls” from traffic as it crossed the
Weirs Channel Bridge, and the like. While these ideas have merit, the Committee
determined that difficulties with implementation and enforcement render these
actions too problematic to recommend at this time.
The Committee’s final conclusions in this area are based on the fact that the City is not currently, and has traditionally refrained from, actively seeking to generate revenue by direct participation in the marketplace. The Laconia Rally, like Daytona and Sturgis, is a commercial behemoth. Although actual economic data are rare, it is estimated that the Rally generates many millions of dollars, perhaps several tens of millions, for business concerns directly or indirectly involved. Much of this revenue leaves the region in the pockets and bank accounts of vendors. Merchandising items as diverse as tee-shirts to vehicles, and everything in between, these largely itinerant vendors keep coming back because the retail business derived from Laconia’s Bike Week visitors is enormous.
The City could earn a share of this business through licensing and marketing. To do so would pose little economic threat to local businesses, many of which could profit by producing, warehousing, packaging, shipping and marketing the merchandise. And most importantly, the City could make many thousands of dollars in net revenue per year. That money could go directly into the general fund or into a business enterprise fund; either way it would provide tax relief without significantly increasing expenditures.
Since the City has no authority under
State law to levy a tax on vendor profits, and its revenue generating
activities are essentially limited to administrative fee collection, the Committee
reached the inescapable conclusion that the City should explore ways to engage
in profitable commercial activities. Any income derived from such activities
would be additional to the administrative and impact fees. Not only would such
revenue allow the City to take a proactive role in managing and promoting the
rally, other possible uses of such income include infrastructure improvements, Bike Week overtime for City
employees, vehicles and equipment for the police, fire and public works
departments, and the provision of grants to local residents and business,
intended to offset or reverse negative economic impacts attributable to the
Rally. The Committee determined that, by becoming an active participant in the
Motorcycle Week Marketplace, the City of Laconia could, in effect, use the
Rally to produce a tangible positive benefit to all its residents and
taxpayers, not just the relative few that currently receive a pecuniary
benefit.
RECOMMENDATIONS
These recommendations are intended to suggest the various kinds of specific actions the City Council should take, based on the information presented to and deliberated upon by the Committee. Some recommendations relate to others, and some may appear to be contradictory. These anomalies result from the fact that the City of Laconia has not established a comprehensive plan or adopted specific policies that would provide a structure for future decision-making. Therefore, the Committee’s first recommendation should be considered paramount.
1.
The City
should adopt a Motorcycle Week Master Plan, or some other similar policy
document, so as to provide guidance and establish goals for future municipal
decision-making by City officials and employees.
2.
The City
should seek to decrease motorcycle noise through consistent and rigorous
enforcement of applicable statutes and ordinances.
3.
The City
should seek to further reduce noise, alcohol-related offenses and other
breaches of the peace by educating motorcyclists of Laconia’s tough stance on
such issues through the use of signs, billboards, flyers, advertising and
Internet publication. The vast majority of Bike Week visitors are responsible,
law-abiding adults who will respond positively to such information and act
accordingly, even to the point where the rally could become self-enforcing
within the motorcycling community to some extent.
4.
The City
should utilize the permitting process so as encourage alcohol-free events and
discourage activities that promote the use and abuse of alcohol.
5.
The City
should implement traffic orders that minimize, to the greatest extent possible,
the negative impacts of the influx of visitors on Laconia residents, especially
those most adversely affected.
6.
The City
should strive to locate Bike-Week-related events, especially those that create excessive
noise, traffic problems or present an increased risk of breaches of the peace,
as far as reasonably possible from residential neighborhoods.
7.
The City,
through the Planning Board and the Department of Community Development and Planning,
should review Bike-Week-related land uses and develop a specific City-wide plan
based on accepted best land use practices, so as to encourage compatibility
with existing permitted uses and the siting of events and commercial activities
in those commercial areas of the City that are currently underutilized during
the rally, such as Union Avenue, Lakeport Square and Downtown Laconia.
8.
The City
should seek to coordinate Bike-Week-related planning, and share information and
resources, with neighboring communities, both directly and through such
entities as the Lakes Region Planning Commission and the various local chambers
of commerce.
9.
The City
should actively promote the rental of City owned property and encourage the
responsible use of its recreational facilities for Bike-Week-related events.
10.
The City should explore ways to minimize
impacts on, and increase voluntary profitable participation by, local
businesses during the rally.
11.
The City should encourage the Greater
Laconia-Weirs Beach Chamber of Commerce to take a more active role in planning,
coordinating and promoting Motorcycle Week.
12.
The City should take a more active role as a
member of the Laconia Motorcycle Week Association in planning, coordination and
promotion of the rally.
13.
The City should create and maintain a Laconia
Motorcycle Week website so as to provide information and generally promote the
Lake City on the World Wide Web.
14.
The City should consider creating a full or
part-time employee position with primary responsibility for promotion,
coordination, public relations and related activities pertaining to Bike Week
(and perhaps, tourism in general).
15.
The City should amend
ordinances relating to Motorcycle Week licensing and site plan to prevent the
current practice of expanding and merging vendor sites and to more fairly and
equitably distribute the associated costs among all participants, as follows:
a)
Site plan
and user licensing fees should be charged by area ($x per square foot) with a
fixed minimum fee for small sites.
b)
Fees (per
square foot) should be based on use. [For example: (a) Vending, (b)
Non-vending/exhibition, and (c) Charitable] Uses that the City determines
should be discouraged, such as those that promote the use and abuse of alcohol,
could be charged a higher fee, consistent with the higher governmental costs
and greater risk of breaches of the peace associated therewith.
c)
Site plan
review applicants should be responsible for collection and payment of user
fees.
d)
The City
should review fees annually.
16. The City should actively engage in the business of Bike-Week-related merchandising through licensing, direct marketing, contract marketing, or a combination of all three. For the purposes of this recommendation, the Committee adopted the following definitions:
a) Licensing- The collection of fees and royalties for allowing other businesses limited use of the City’s intellectual property (registered under trademark and copyright laws), such as logos, patches, original artwork, and the like.
b) Direct Marketing- The direct retail and wholesale sale of products produced by and for the City, via the internet, local outlets, and vendors, by City employees.
c) Contract Marketing- The direct retail and wholesale sale of products produced by and for the City, via the internet, local outlets, and vendors, by contract with merchandising or marketing firms.
17. After presentation of this Report and the conclusion of the City Council’s immediate deliberations thereon, the Council should formally disband the Motorcycle Week Advisory Committee. However, the City Council should consider creating a permanent Motorcycle Week subcommittee to follow up on the recommendations contained herein and to continue to seek public input and address the concerns of residents and businesses related to the rally.
Respectfully submitted by the
MOTORCYCLE WEEK ADVISORY COMMITTEE:
September 13, 2004
Peter R. Brunette, Chair
James Joyal,
Vice Chair
Sharon
Fleischman, Secretary
James Baird
Richard Heinis
Linda Peary
Brenda Schmucker
[1] There is a natural tendency to refer to Bike Week as an “event,” but the Committee members tended to agree with LMWA Executive Director Charlie St. Clair’s oft-repeated observation that it is not an event, but a large number of events, which is quite true. However, the alternatives (“phenomenon,” “happening,”) seemed contrived, so the consensus was to use the term “rally” whenever possible.