Case Study  

Arabic Cheese Labels for Eiler & Wheeler

OUR CUSTOMER: Eiler & Wheeler are an exclusively export company, supplying milk, butter and cheese products to markets in South Africa, the Far East and South America. Cheeses go mainly to the Middle East, mostly to Dubai and Bahrain.

OUR TASK: Blocks of cheddar and mozzarella cheese and outer case labels have to have details in English and Arabic, including variable information such as packaging and expiry dates, printed onto them quickly and in relatively short batches.

OUR SOLUTION: Labelgraphics operates a fast turn-around service for the labels, which are part printed and held in stock. The required variable details are overprinted in Arabic and English using thermal transfer technology, then supplied to Eiler & Wheeler complete and ready to apply.