Case Study 

Case Labels for Budweiser

OUR TASK: Outer case labels are produced for Anheuser Busch, distributors for the Budweiser Brewing Company. These labels must have a large ITF (Interleaved 2 of 5) barcode containing shipping information and also must carry a Best Before date for the packed beverage.

OUR SOLUTION: Labelgraphics operates a fast turn-around service for these labels, which are part printed on a press with the product information and ITF barcode, then are held in stock awaiting call-off. The variable Best Before information is overprinted as required using thermal transfer technology, then supplied to Anheuser Busch in ready to apply rolls.