Category

Criteria

Possible Points

Points

Propaganda technique is used

One of the following techniques are used: selective Coverage, desensitization by overexposure, semantics, blatant lying, the poll, voice quality, editing, substitution, the exception to the rule, citing out of context, euphemism, omission, exaggeration, the study of experts, inferential stories, distraction, and qualifying language.

25

j

    Video Presentation

Vocal qualities such as rate, volume, articulation, and enthusiasm are good. Presents a positive attitude with body language, eye contact, posture, attire is neat and presentable. The video shows sings of being edited. This means that there is very little quite time and the changes go smoothly.

25

  Persuasiveness

The video held the audience’s attention. A strong case was made for the pro/con side taken in the commercial.

25

j

  Evidence of planning

There was a script written and used during the video. The script was approved by the instructor prior to filming. There is a logical order to the commercial.

25

j

  Total score

j

  100

j