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Search Engine Optimization can be of two types: passive and aggressive
Passive search engine optimization is most preferred and advised search engine optimization. This simply means ensuring that the important terms on your existing pages are enhanced; to increase the chances your page is found. This is something that many web sites neglect and loose on the traffic as a result.
A smart marketer will build a site with passive search engine optimization in mind. They'll avoid frames, pay particular care to page titles and ensure they have lots and lots of quality pages focusing on particular topics and making use of HTML copy. In short the simple rule of the thumb is "If you build it right, they will come."
Unfortunately, marketing usually occurs after a site is built. If you've created a site that is difficult for a search engine to crawl, you've destroyed the ability to tap into passive optimization.
Aggressive search engine optimization is when you begin to actively target terms. Aggressive search engine optimization can involve constantly tweaking your pages, making multiple pages, making custom pages aimed at particular terms and attempts to cloak the content of those pages from the search engines.
Aggressive search engine optimization is not a very advisable and worthy option in the sense, that aggressive search engine optimization can be a time consuming that may not generate the results expected, especially in contrast to other publicity methods.
Obviously, some people want to be aggressive. Some people feel they have to. Some people are even successful with it. But still for many people, they will be better off ensuring they've done a good job with their passive optimization.
Search Engine Optimization (SEO) depends upon your company's needs. Search Engine Optimization can be done in-house if an employee has the knowledge and skills. If the services of a Search Engine Optimization company are used, there are several pricing options to be considered. Some options are pay-per-click through, pay-per-listing and packages.
Pay-per-click through means users click through to your site from a link, that can be tracked and you are billed for each click. With this method, you pay only for actual traffic; however there are no guarantees that visitors are buying anything. While using this option be sure that traffic coming from search engines uses agreed-to keywords/ key phrases.
Pay per listing means the search engine optimization company will charge for each ranking achieved. Usually a predetermined price for top 10 rankings and a lower price for top 20 rankings. Often a price limit can be set and rankings achieved over this limit will not be billed.
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