VISION

We are the best tasting QSR.

The most endearing brand…

that has ever been… 

We will lead in product taste at all times…

We will provide FSC excellence in every encounter… Happiness in every moment…

By year 2020, with over 4,000 stores worldwide,

 Jollibee is truly a GLOBAL BRAND.

(and the Filipino will be admired worldwide)

MISSION

To serve great tasting food, bringing the joy

 of eating to everyone.

VALUES

• Customer Focus

• Excellence

• Respect for the Individual

• Teamwork

• Spirit of Family and Fun

• Humility to Listen and Learn

• Honesty and Integrity

• Frugality