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| back | The bookmark was to advertise a service for prospective college students. Each year I had to come up with a new look and try to fit all the copy in the small space. The yellow postcard was to highlight Bank of Texas' new slogan "When You Need a Banker." I searched for images that reflected times when you need a banker such as having a baby. Orginally, I wanted to create a postcard to show just one image but the client did not want the banker to have to choose who would get which postcard. The VISA Magic Moment piece was created to complement the national campaign. The images were found to show surprise and excitement because the customer had a chance to win money everyday of the contest. The last brochure on the bottom right was to show the fast convenience of the bank's check card. |