MIS 6615 - eBusiness

Prof. Alexander Korogodsky
973-723-8456
[email protected]

1. Special Announcements

I have made a decision regarding our next two classes. We will meet tomorrow and begin talking about eCommerce legal implications. Specifically, we will explore three topics:

  • The Relationship between Law and Technology: Intellectual Property in the Information Age (please make sure you print and come prepared to discuss an article at http://stills.nap.edu/html/digital_dilemma/exec_summ.html
  • "Prepared to discuss" in this context means I will ask YOU to deliver main points in the article!!!
  • Security, Authentication, Digital Signatures, Electronic Signatures (slides, I will lecture)
  • Regulatory Issues in e-Commerce – Government Regulation, Information and Data Privacy (slides, I will lecture)
    •

On 5/13/03, after a 30 min section for presentations (8 min each student), a Guest Lecture will be conducted for a duration of  2 hours (6:30 to 8:30) and it will be addressing the following issues:

  • U.S. Common Law Alternatives to Intellectual Property Protection: Criminal Law, Tort Law, Property Law
  • Government Regulation of Online Content and Jurisdiction
  • Online Contracting – shrinkwrap, browsewrap, clickwrap, UCITA and UETA, licensing issues
  • Intellectual Property Protection - trademarks, patents, trade secrets, advertising, linking, framing issues
  • Domain Names, Dispute Resolution: Litigation and Arbitration distinctions

2. Course Outline, Schedule & Grading Philosophy  - "right click" on the link to download

3. Literature

  • Weill, P. & Vitale, M. Place to Space: Migrating to eBusiness Models, Harvard Business School Press, April 2001, ISBN: 157851245X
  • Turban, Efraim; King, David; Lee, Jae; Warkentin, Merrill; Chung, Michael. Electronic Commerce 2002: A Managerial Perspective (2nd Edition), Prentice Hall; January 2002; ISBN: 0130653012
  • Case Book

4. Lecture materials

Introduction to the course

Framework Slides

 Lecture 1a
Lecture 1b

Lecture 2

Lecture 3

Lecture 4

Lecture 5

Lecture 6

Lecture 7

Lecture 8

Lecture 9

Lecture 10

Lecture 11

 Lecture 12

5. CASES for Team Presentations and Individual Papers

CASE 1. Citibank's e-Business Strategy for Global Corporate Banking
CASE 2. GE's Digital Revolution: Redefining the E in GE
CASE 3. Constructing an e-Supply Chain at Eastman Chemical Co.
 CASE 4. eBay (A): The Customer Marketplace
CASE 5. Dell: Selling Directly, Globally
CASE 6. Rattling SABRE - New Ways to Compete on Information + CASE 7. American Airlines: The InterAAct Project
CASE 8. VirtualChina.com: The Building of a Virtual Community 
CASE 9. Reuters Holdings PLC: Network Renewal and Product Integration
CASE 10. Women.com (A and B)

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