Innovation Theory is my own one person game design and development studio. It is nothing professional right now, it is just the company name I develop all my (owned) games under. I call it Innovation Theory because I believe that, while a designer's goal should always to make a fun game,

Why waste four years of your life on something that isn't innovative and is basically pointless?
-Gabe Newel

So, here at ITG, I try to always do something a little innovative, or at least new to me. I do this because the last thing I want is to waste the player's time and money. I make games that I would want to play, but not because I want to play them. That's my innovation theory.