Summary - This will be a custom shoe ordering site. My sister-in-law makes custom shoes and needs a place to send people.
Content - There will be pictures of the various other work she has done like a portfolio and ways for people to order shoes.
Competition - bizoncustoms.com, there is a lot of small text in your face right as you pull up the page. jeosprojex.com, skinztime.com, cmefresh.com, all these pages look more neat when you pull them up, but they also all look like they were made off a basic template. white backgroud with the pictures of the shoes to be ordered.
Purpose - She needs a better way for people to order shoes and a more concise way to share her work.
Desired Results - People to order shoes.
Target Audience - Usually millenial and younger. People who use instagram and have seen her work.