| BRAND IT, MARKET IT! | |||||||||||||||||||||||||||
| Hi, I'm Dr.Lau Kong Cheen. I am a brand consultant. I specialize in areas concerning brand personality, brand communications and brand extension strategies. Together with Assoc. Prof Ian Phau, I have written a number of research articles on these topics for some of the top acclaimed marketing journals as well as presented them in selected international conferences. In addition to that, I have also been active in the field of academia by conducting lectures and workshops for undergraduate and post-graduate university students in subjects concerning branding, market research and data analysis, and consumer behaviour. I am also a reviewer for the Asia Pacific Journal of Marketing and Logistics. The global market has been very competitive in the past decade. One of the strongest arsenal an organization can have to stay ahead of competition is to develop a strong branding presence. Marketing reserch has indicated that most companies with a strong brand are least effected by any global economic slowdown. Consumers and shareholders are still very much loyal to such companies with strong brands. If your company, no matter of what size, would like to stay ahead of the pack, one of the best strategy is to invest and develop your brand. Feel free to contact me if you would like to find out more on how you can leverage on effective branding in staying ahead.....and thanks for visiting my website. |
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| A Brand without Character is Anonymous | Name: | Dr.Lau Kong Cheen | |||||||||||||||||||||||||
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