office watching and listening to Rockwell handle the running of his
organization. This experience would also prove very valuable for the
future.
After Rockwell's assassination in 1967 Pierce became one of the leaders
of the new National Socialist White People's Party, the successor to the
ANP. In 1970 he left the NSWP and joined the National Youth Alliance,
which had metamorphosed out of the Youth for Wallace campaign
organization started by Willis Carto. Several other ANP members also
joined. Ongoing problems with Carto led the NYA to split into factions.
By 1974 Pierce led the new faction now called the National Alliance,
headquartered in D.C. This organization and its ideology continue almost
unchanged as today's National Alliance.
In the early years of the NA Pierce attempted to answer the spiritual
questions and yearnings of members by starting the Cosmotheist Church, a
religion sharing the philosophy of the NA and stressing the unity of man
with nature, and the value and spiritual and biological continuity of
the White Race. Contrary to many criticisms of the Cosmotheist Church by
the mainstream press and Jewish militant organizations as merely a
tax-dodge, Pierce and his followers were very serious about the new
religion and its philosophy; in fact for a time separate meetings were
held by regular NA members and by those more interested in Cosmotheism.
The National Alliance quickly began publishing a magazine for sale to
the general public called �Attack!' After it was clear that the
street-fighting and other disruptions of the �60's were over, Pierce
declared a change of tactics, but not strategy, and renamed the magazine
�National Vanguard.' NV was a more sophisticated magazine, designed to
appeal to the professionals and others that Pierce felt were needed to
build a revolutionary organization. It was in Attack! and the early
National Vanguard that Pierce laid down the ideological basis for the
Alliance; an ideology that has stood the test of time and had much to do
with the Alliance's subsequent long-term success. The pertinent articles
are available from National Vanguard Books in The Best of Attack! and
National Vanguard.
In 1985, Pierce moved the Alliance from Washington to a 400-acre parcel
of land in Mill Point, West Virginia, near Hillsboro. In one of the most
isolated, mountainous and unpopulated regions east of the Mississippi
the Alliance was free to grow without the interference of the local,
state or federal governments. This move showed great foresight on the
part of Pierce. Where almost every other pro-White organization has
suffered some type of attack by governments and lawyers the Alliance has
been unusually free of such hindrances.
Pierce and the NA began a large number of ambitious projects designed to
spread their message, attract new members and raise money to fund their
work. Most projects were an ingenious combination of outreach and
fundraising. National Vanguard Books, Inc. was started while still in
D.C. to sell a wide variety of books important to White activists and
scholars. In West Virginia NVB grew very quickly with hundreds of
titles, a yearly catalog and ever-increasing sales that required the
building of a new warehouse.
Pierce also began a weekly broadcast called American Dissident Voices.
At first a number of people, most notably Kevin Strom, wrote and
broadcast the half-hour addresses but eventually the task fell solely to
Pierce. The Alliance arranged contracts with a large number of AM and FM
stations and also broadcast on Short-Wave radio. However, the ADV
address is now mainly a product of the Internet and tens of thousands of
people each week either read or listen to it on the Internet or receive
it in the mail as the publication �Free Speech.'
Membership in the Alliance grew rapidly in the 1990s. There are
currently members in every State and in every part of the world where
Whites live. The growth led to the creation of local units that could
engage in Alliance activity as a group. Some regional coordinators were
also appointed but generally Pierce felt that level of organization was
not yet necessary.
Pierce began holding twice-yearly leadership conferences to find new
leaders and spur growth and activities. The Alliance became known for
its professional approach to White activism, for energetic recruiting
and innovative ways of spreading the Alliance message.
In 1999 Pierce and the Alliance purchased the assets of Resistance
Records, a White Power music producer and distributor. Soon after Pierce
also oversaw the purchase of the assets of Nordland Records, further
increasing the size of the new Resistance Records, LLC. With the recent
sales of the video game �Ethnic Cleansing,' Resistance has captured the
market for disaffected White youths and earned significant money and new
recruits for the Alliance.
