ABOUT US

About THE PRODUCT: The products are customized trousers that are made of fabric with 70 percent cotton and 30 percent polyester. We have some designs as well if customers want to purchase trousers with such designs. The sizes available are small, medium, large and extra large. The fabric is same but our organization provides vast variety of options and ranges to customize the trousers such as buttons, zips, no. of pockets, color combination etc.

TARGET AUDIENCE: Our target audience is the youth, gyms and those who follow fashion.

PROCESS STRATEGY: The process strategy our organization uses is Mass Customization. This is because, the cost of products is low using this strategy. Secondly, this approach provides us with large variety and quantity of products that suits our business. Thirdly, the inventory cost is low.