The logo reflects Hemlock. The crown symbolizes luxury and royalty. The gothic fonts represent the edgy and modernized concept of fashion couture for the urban youth. The ‘Hemlock’ name was from a poison plant. The name gives an idea of something which looks harmless yet unexpectedly powerful and poisonous. The main theme is expensive luxury fit for royalty. The color purple is a royal color.

The concept of the brand is a revolutionary perfume and also a fashion statement. It is a luxury item intended for the celebrities, the royalties, the young and successful people who made it in life through passion and determination for richness.

Years of research is put into every development of the different perfumes. It is bottled in hand made Italian murano glass and some of the bottles are detailed with porcelain flowers. The bottles look so good that you would never through it out when the perfume runs out.

Fans of Hemlock include Gwen Stefani, Charlize Theron, Jude Law, Nicole Kidman and Ewan McGregor. Charlize Theron was also featured in a Hemlock print advertisement and is known to give the perfect Hemlock image.

The Hemlock image is bold, daring, regal, expensive and artistic.