| During this year's grammy Awards, Heineken premiered an ad depicting an inept DJ spilling a green bottle of beer on a record while spining at a party. Attempting to wipe the beer off, he inadvertently "creates" the scratch, and an on-screen graphic states the date as 1982. No big deal, you say? Well, ask hip-hop pioneer GrandWizzard Theodore, who created the scrach in 1975. Not only ahas the advertisement reworkesd hip-hop history but the commercial has also severely affected the legend's ability to make a living. |
