(3-track demo/ 2003)
Mc Graw�s Law are back in the house, still 4 fresh-faced London lads on the block. Thank fuck for that.
On the back of 2002�s awesomely awesome demo �Everything to Everyone,� these dudes return with a pretty different sound, a much more less confrontational sound with reduced emphasis on their seeming compulsion for incorporating big beats into their quality indie-rock roundabout of mighty melodies and passionate sentiments.
Still, their indie-rock is breathlessly executed (I wouldn�t expect anything less) and there�s even zest when they�re at their most mellow, as the acoustic guitars that grace �You Already Know� vibrantly sprint, rattle and hum.
This is pure brilliance and, moreover, pure pop. But Mc Graw�s Law are no Busted. Both bands play guitar but that�s where the likenesses die. Singer A is primed to the max with soul and his voice compliments the finest song I�ve heard of theirs to date in �Indigo� (speaking of soul, he sings �She�s under my skin touching my soul�) with perfect pitch, the enviable acoustic sound briefly reminding of the opening two chords of Puressence�s �This Feeling.� Mind you, �Ageless Friend� raucously harks back to the sound of their previous, aforementioned demo, yet the out-&-out rock theatrics here are still considerate enough not to force the underlying, essential soul to be compromised.
Despite the clever artwork pix of all 4 band members with their faces cut-up and rearranged amongst themselves, these guys have their heads screwed on too from a potential �business� point of view. They are in fact too considerate, because the very first track is indeed an abridged collation of all 3 tracks that follow, designed specifically for A&R mintlaffs to have a listen to; running at just 2 minutes long, it features 40 seconds of each song and is a great idea and an obvious route that more bands should take if they are serious about striving to get noticed with their demos.
Mc Graw�s Law couldn�t have really made the job of an A&R-er any easier though. They�ve got the music, the balls and intelligence to reap record-breaking rewards both for themselves and the lucky record label that will come soon enough to sign �em up.
They waste not one note and �Product� is a perfect package. They go further than delivering �the goods� - they deliver �the greats.� Indeed� this is a sheer fucking joy! (STEVE RUDD)
www.mcgrawslaw.co.uk
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