TEXTBOOK APPLIED ON A COMPANY

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MANAGEMENT ACTIVITIES ( According to stoner )

PART ONE

PART TWO

SOCIAL RESPONSIBILITY & ETHICAL ACTIVITIES

GLOBALIZATION

INVENTING & REINVENTING ACTIVITIES

CULTURE AND MULTICULTURISM

QUALITY

PART THREE:

DECISION MAKING

PLANNING AND STRATEGIC MANAGEMN

STRATEGY IMPLEMENTATION

PART FOUR

ORGNIZATIONAL DESIGN AND ORGNIZATIONAL STRUCTURE

POWER AND DISTRIBUTION

HUMAN RESOURCE MANAGEMENT

MANAGING ORGANIZATIONAL CHANGE & INNOVATION

PART FIVE LEADING

MOTIVATION

LEADERSHIP

TEAMS AND TEAM WORK

COMMUNICATION AND NEGOTATION

PART SIX CONTROLLING

EFFECTIVE CONTROL

OPERATIONS MANAGEMENT

INFORMATION SYSTEMS

MANAGEMENT ACTIVITIES ( BRAIN STORMING )

Arrange Seminar, Industrial Trip,

Arrange Internships

Identify new Courses

Faculty Hiring ,Identify New Teachers by giving Adds in Newspapers, Identify potential students as Teaching Assistants.

Registration Process

Counseling Students

Career Counseling

Make Project Report letters, letter of Recommendations, etc

Placement of Students

Form Societies, Finance Society

Conduct researches and publish it

Develop website of MS Department.

Write two Articles per year

Branding of MS Department ,Iqra Business School. ( and find sponsors

Find sponsor s for Iqra week

Look out for Events relating to IQRa University brand Awareness

Go to Schools before Admissions

Mastermind competition

Fundraising for MS Department.

Codes of Conduct for MS Department

Performance Appraisal of MS Department

Review and Get Feed back of MS Department from Students

MARKETING ACTIVITIES ( KOTLER)

PART 1 UNDERSTANDING MARKETING AND MARKETING PROCESS

1. Marketing in changing world

2. Strategic planning and marketing process

3. The marketing environment.

PART 2 DEVELOPING MARKETING OPPORTUNITIES AND STRATEGIES

4. Marketing research and information systems

5. Consumer markets and consumer buyer behavior

6. Business markets and business buyer behavior

7. Market segmentation, targeting , and positioning for competitive advantage

PART3 DEVELOPING THE MARKETING MIX

8. Product and Services Strategy 289

9. New-Product Development and Product Life-Cycle Strategies 335

10. Pricing Products: Pricing Considerations and Approaches 369

11. Pricing Products: Pricing Strategies 397

12. Distribution Channels and Logistics Management 429

13. Retailing and Wholesaling 471

14. Integrated Marketing Communications Strategy 509

15. Advertising. Sales Promotion, and Public Relations 541

16.. Personal Selling and Sales Management 579

17. Direct and Online Marketing: The New Marketing Model 615

PART4 MANAGING MARKETING

18. Competitive Strategies: Attracting, Retaining, and Growing Customers 665

19. The Global Marketplace 707

20. Marketing and Society: Social Responsibility and Marketing Ethics 747

QURANIC ACTIVITIES ( TEXTBOOK THE NOBLE QURAN)

30 CHAPTERS ( 30 PARAS )

BUSINESS ACTIVITIES FUNCTION WISE:

MARKETING ACTIVITIES

ADVERTISING

SALES PROMOTION ACTIVITES

FINANCE ACTIVITIES

Invest in Iraqi dinar

HUMAN RESOURCE MANAGEMENT (

HR ACTIVITES

Source file: see prentice hall Inc website for further information. www.prenhall.com

SEARCH ON THIS COMPUTER FOR RELATED FILES:

REPORT ON electives of 88 UNIVERSITY COURSES 2004 19may04.xls

TASK OF TA AND MS dEPTT 2.doc

www.prenhall.com/deresky ID: [email protected]

www.prenhall.com/robbins Pass: mustafa

www.prenhall.com/kotler

AREA OF SPECIALIZATION as at JUNE 2004

IN MASTER LEVEL	AREAS & COURSES
MARKETING	Consumer behavior, brand Management, marketing research, International Marketing, Marketing Management and Strategy, Sales, Retailing, CRM ( customer Relationship management ), Sports marketing, Services marketing, Marketing Channels, Industrial Marketing, [Product Design, Management ,Marketing ], Pricing, Direct Marketing, Non Profit Marketing, Advertising, Public Relations
ADVERTISING	ADV-Copywriting, ADV-Media, ADV-Research, ADV-Management, ADV-Strategy, ADV & Promotion Management, International Advertising, Sales Promotion
FINANCE	Personal Finance, Corporate Finance, International Finance, Investments Financial Markets & Institutions
MANAGEMENT	Small business or Entreprenuership, supply chain management, BPR , Change management, Strategic Management, International Business, International Management, Organizational Behavior, Management Skills, Social Issues management. Specialized Management Courses.
HRM	HRM, International management, Compensation Management, Staffing, Training and Development, Labor relations, Labor Relations law, employment law, Conflict resolutions, Supervision, HR Planning, Performance Appraisal, Job analysis, HR Strategy.
MIS / IT	MIS, Systems Analysis and Design, Systems Development, IT Project Management, Database Management , Database Applications - ACCESS , Data Mining, Data Warehousing, Customer Relationship Management/CRM, Database Design, PHP-Open Source Web Programming Language, Advanced Data Communications, Network Management ,Corporate, Computer and Network Security, Decision Support Systems, Knowledge Management, Information Systems Strategy, Economics of Information Systems, Enterprise Resource Planning (ERP), Computer Ethics/Social Issues in Computing, End User Computing, Business Data Communication/Networking
SMALL BUSINESS OR ENTREPRENUERSHIP	SMALL BIZ MANAGEMENT, Entreprenuership, NEW Venture, Business Planning, Enterprenurial Finance, ENT- strategies.

INTERNATIONAL BUSINESS	INT-Business, INT- Management, INT-Business Policy, Comparative Management, Japanese Management, Candian/US Business, Global economy
STRATEGIC MANAGEMENT	ST- Management, ST-Planning, ST-Implementation, ST- Alliances, Competitive Strategy, Decision Support System in Planning, Strategic Evaluation and Control, Technology management, Consulting.

OTHERS

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