FOR IMMEDIATE RELEASE:
CONTACT:
Beth Shope
Whole Latte Love
888-411-5282 (JAVA) or 585-924-7170
FAX
585-924-7362
www.wholelattelove.com
Victor, New York, July 15, 2004 – For hundreds of years, coffee drinkers have been inconvenienced by dealing with used coffee grounds in order to have the satisfying taste of fresh bean coffee. Whole Latte Love of Victor, New York, has changed all that by introducing the Permabeantm, a great-tasting infinite-use coffee bean.
Available in a variety of flavors, including French Roast, Dark Blend and Blueberry Muffin, the Permabeantm magically reconstitutes itself after use in any coffee machine, allowing them to be freshly ground as many times as desired. Conceivably, one filter of Permabeanstm could last a coffee drinker the rest of his or her life.
Years of experimentation by the Whole Latte Love scientists has led to the genetic development of the Permabeantm, which looks to revolutionize the way people drink coffee. Says company scientist Billy Shears, previous inventor of the unending roll of toilet paper, “With the development of gene alteration, science has given mankind the seedless watermelon, and this is only the next step.”
Whole Latte Love founders Gary and Lauren Salzman understand the risks of revolutionizing the industry. “We know it sounds strange to allow people to buy coffee grounds only once in their lives,” says Gary Salzman. “But we do what we can for our customers, no matter the costs.” Lauren adds, “Plus, you don’t have to worry about used coffee grounds getting everywhere.”
The Permabeantm line of coffee beans is available at www.wholelattelove.com, or by calling 1-888-411-5282 (JAVA).
About Whole Latte Love – Founded in 1997, Whole Latte Love is a noted authority on coffee, and a worldwide retailer of beans and machines through their website. The growing company is centered in Victor, New York, and maintains the customer’s needs as its focus.
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