I have compiled a list of general guidelines that you should follow while
designing your site. The guidelines below are widely accepted throughout the
website design industry, and will help make your page more attractive,
and user friendly.
1.
First, your main
page (including HTML, graphics, etc.) should be under 80KB in size, and at the
maximum should take 20 seconds to download at 56k. "Less is more,"; just take a look at Yahoo! the most popular website
on the internet.
2. Don't
require more than four clicks on the scrollbar to get to the bottom of a page.
3. Make
sure that your main page tells visitors what your site is about and has
something to grab their attention, otherwise they'll leave.
4. This is
a very common mistake, believe it or not: always put contact information on
your site so that people can e-mail you with complaints, suggestions, and
compliments. Try to reply to all e-mail within 48 hours. Read Managing Your eMail to learn how to effectively manage your
email communications.
5. The more
often you update your site, the more visitors you will get. Change your site at
least once a week. You don't have to spend hours modifying the entire site --
just 10-15 min/day will do.
6. Content,
content, and content. Your site can't be like everyone else's, it can't just be
a couple of pictures that you stole off another site and called it "Bob's
page." It has to be unique and provide interesting content that you can't
find anywhere else.
7. Make
sure you properly promote your site.
Visit sites that have a theme similar to yours; check out how they've made
their pages, learn from their mistakes, and offer to exchange links.
8. When you
search for keywords that describe your site, check out the sites that rank at
the top. Look at their sites and source code to see how they have achieved that
ranking. You might also e-mail the webmasters and offer to exchange links.
9. On the
web, it's not "Build it and they will come." It's "Promote it
and they will come, and keep promoting it, and they will keep on coming."
Once you stop promoting your site and updating it with fresh content, people
will stop visiting.
10.
Test your site with different browsers, screen
resolutions, and color settings. Build your site to the lowest common
denominator, and if you must have a page for the newest browser(s), then offer
visitors to your site an alternative. Making your entire site for only the
newest browsers will cut your visitors by 10% or more.
11.
Make sure all the links on your webpage
work. There are several tools
that will do this for you. There are very few things as annoying as "Error
404 file not found."
12.
Make sure all the images on your site work.
It gives your visitors a poor first impression if images don't load, and they
will often leave. One common mistake is that the path to the images looks like
this: <img src="c:\website\pics\logo.gif"
alt="Welcome to my site">. For people visiting your site the
images won't load, but for you they will.
13.
Check and recheck your spelling, especially
if you're trying to run a business over the Internet. Use a spell checker.
Having lots of mistakes makes your site look like it was made by an amateur.
14.
If you are selling something through your
site, state it up front on your main page; don't force people to go down four
links before finding out that you are selling something. If you are selling
more than a handful of items, create separate pages for each product group or
family. Give a picture of the product(s) that you are selling. Tell people why
they need it. Assure them that their credit card is secure, and offer an
address and phone number.
15.
Keep your site consistent throughout. Don't
have a different background color on every page, or a different navigation
scheme. Try to have at least one small icon on every page on your site,
somewhere at the top preferably, so that people will know they are still at
your site. Read Consistency
for more information.
16.
Make navigation on your site easy. Have
navigation links at the top, bottom, left or right side of the page. Use tables
instead of frames. Keep the navigation consistent throughout the site. Read Navigation
made Easy to learn about designing easy to use navigation systems.
17.
If you have to use Java on your site,
offer your visitors an alternative right up front. Java can be slow and buggy,
and it tends to crash browsers. Read Good
Website, Bad Website and 10 Deadly
Website Sins to learn about some of the more common design mistakes.
18.
Try to keep the number of clicks required
to get from your main page to any other page on your site down to four. If it's
more than that, you may have to re-consider your navigation scheme.
19.
Do not have sound "autoplay"
whenever someone visits your website. None of the Top 100 websites on the
internet do it; neither should you. Having music auto-play can even crash some
browsers.
20.
Keep the number of 468 X 60 banners on each
page down to a maximum of 2, be they advertisement banners or banner exchange
banners.
21.
Make sure all the text on your site is easy
to read. Avoid "busy" background images that draw the attention of
the visitor away from the text.
22.
In general, use anything outside of a white
or black background with caution. White backgrounds are used for sites with a
lot of text content, while black backgrounds are usually used to achieve an
effect of "coolness."
23.
Don't get too discouraged early on.
Everyone has to start somewhere. Keep working on it, use the resources on this site, and your site will grow and keep growing.
24.
Bookmark this site, and use the articles
and resources that I have compiled for you. I guarantee that they will help you
out and prove very useful.