"They are," says the director of photography for Quelle, the giant international mail-order fashion house, "simply more credible." Who is? Why, male models for its catalogs who have a bit of a front porch instead of the stereotypical hard, washboard-like stomach. Since many men are at least a few pounds overweight, the F�rth, Germany-based company has decided to search for some "with plenty of substance" to show off its clothes for next spring and summer. Two-thirds of Quelle's customers are women who, it's believed, will respond favorably to the sturdier guys because "they know they are not married to Robert Redford."
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