Did you know you can get free newspaper and television
advertising for your home business? How? Just pick up the telephone and call
your local media and tell them all about your home business. If they think your
home business is interesting enough, they'll come out and interview you, and
just like that--free publicity!
You might not know it, but this occurs much more often than you realize. Why?
Because the media loves doing those kinds of community interest stories. It
makes them appear more sensitive and caring about what's happening in their
community, which leads to more viewers and readers--and of course more
advertising revenue.
However, depending on how busy they are and what type of other newsworthy events
are going on in your community, they might not immediately appear interested in
your story.
In the event that happens, try calling them once a week until you get your
interview. Don't be rude, but be persistent. Reporters understand about
persistence, because that's how they get many of their stories.
It also doesn't hurt to be creative. I heard of a story where a home based
catering business catered a surprise free lunch for a local television station.
They literally walked in the front door of the tv station, and started handing
out free lunches to all of the employees--starting with the security guards.
The news staff was so impressed with the quality of the food, they dispatched a
news crew to interview the caterer the very next day.
Apparently, someone in higher places saw the interview on television, because
two weeks later that catering company was catering lunch at the governor's
mansion.
That catering job led to many more catering jobs, and other than a small ad in
the yellow pages, that catering company is so busy, it doesn't need to advertise
at all.
I know of another story where someone who owned a home based mobile oil change
company volunteered to change the oil in the cars of the employees of a local
newspaper for free. In the evening addition of that newspaper, the mobile oil
change company was featured on the front page.
The company received so many telephone calls from that one newspaper article,
they were booked up for months in advance.
Free publicity. You can't buy it, you can't beat it--go get it!
Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean can be
reached at mailto: [email protected]
Visit his website at: http://www.lets-make-money.net
Do you want to work at home, be you own boss? Look after the kids, while you work. Work where you want when you want? This is all possible through SFI. You can join for free!! SFI is an affiliate program and it is very reliable. I personally am part of the SFI family and I recommend it to everyone. However I also warn you that SFI is not a make money fast scheme. You have to be willing to work at your home business, nothing will happen by its self.
If you want to find out more about SFI
International Association of Home Business Entrepreneurs
Click here to find out more about IAHBE
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