Identify the elements that you want to appear on the document

Identify the elements that you want to appear on the document.

A element is a part of the document that contains specific information, a picture, or preset shapes.

Here are some examples of information elements.

Senders Address

Contact Address

Business Name

Trademarks

Logo

Telephone, Fax and Intranet details

Body text

Title of Play

Producer

Actors

Copyrights

Type of Document

Quotation

Review

Signature

Advert

Sponsor

Activity : Look at the set of different document and tick of the information elements that appear on those documents.

Identify the type of picture for the document, if necessary.

Pictures that give information: Maps, diagrams, step-by-step cartoon, exploded views.

Realism Picture: accurate picture of what something or somebody looks like.

Stimulate emotion: picture which accurately raises emotions that words can not reach. Film posters are normally a good example.

Establish an Identity: an picture which indicates your product or service you are providing e.g. company logos

Raise interest: breaks the document into small sections for easier reading and provide a more effective and attractive layout. E.g. magazine or newspaper articles.

The number of pictures on a document should be a fine judgement between attracting the readers attention to read the document but does not overpower the text or the message on the document.

Identify the different typefaces and styles.

Sans serif fonts is known as a Modern font and are generally used to attract a readers attention. However they must be avoided for long sections of text. Usually used for heading, titles, signs and names.

ABCabc

Serif fonts is the Traditional font used for long passages of text, but if used as a heading then if often reflects a highly professional image for the document. E.g. The Times newspaper, Ferrari car manufacturer.

ABCabc

Script font is a handwritting style font generally used for formal occasions such as weddings invitations and engagement parties.

ABCabc

Gothic or Olde English font is generally used when reflecting a Medieval or ancient image. E.g The Daily Telegraph, Classical Music.

ABCabc

Fancy fonts are generally used for comical or humourous effect that the traditionalist would never be see to use.

ABCabc

Monospace fonts are generally used if you want to great a typewriter effect.

ABCabc

Never use more that two typefaces in any one document and each typeface should come from different font families (e.g Sans serif and serif families). Choose them careful are the typeface has a similar impact as a picture or illustration.

Remember that the typeface choosen will often be identified with a certain company or product.

Try to identify which high street product is associated with these fonts.

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Sans serif fonts is known as a Modern font and are generally used to attract a readers attention. However they must be avoided for long sections of text. Usually used for heading, titles, signs and names.	ABCabc
Serif fonts is the Traditional font used for long passages of text, but if used as a heading then if often reflects a highly professional image for the document. E.g. The Times newspaper, Ferrari car manufacturer.	ABCabc
Script font is a handwritting style font generally used for formal occasions such as weddings invitations and engagement parties.	ABCabc
Gothic or Olde English font is generally used when reflecting a Medieval or ancient image. E.g The Daily Telegraph, Classical Music.	ABCabc
Fancy fonts are generally used for comical or humourous effect that the traditionalist would never be see to use.	ABCabc
Monospace fonts are generally used if you want to great a typewriter effect.	ABCabc