Identification of warrants
Identification of logical inferences/fallacies
Analysis of imagery
Discussion of ad's effectiveness
At least 1 1/2 pages, typed, double-spaced
Surface correctness
Total points possible:
20%
20%
20%
20%
5%
5%
100%
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| Print Advertisement Lesson Unit | |||||||||||||||||||||||||
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| Primary Trait Scoring Guide | |||||||||||||||||||||||||
| Lesson Plan | |||||||||||||||||||||||||
| A previous lesson plan dealt with television advertisements. This lesson on print advertisements would deal specifically with full-page, full-color ads in glossy magazines. I will bring a stack of magazines to class so that we can look at a number of ads and discuss them. We will talk about warrants (underlying assumptions the ad makes or wants the consumer to make), logical reasoning and fallacies, how visual images in the ad contribute to the ad's message, and so forth. We will analyze two or three ads in detail during class, then the students will be asked to locate and analyze an ad on their own. | |||||||||||||||||||||||||
| Requirements | |||||||||||||||||||||||||
| Points | |||||||||||||||||||||||||
| Choosing an appropriate ad Identification of warrants Identification of logical inferences/fallacies Analysis of imagery Discussion of ad's effectiveness At least 1 1/2 pages, typed, double-spaced Surface correctness Total points possible: |
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| 10% 20% 20% 20% 20% 5% 5% 100% |
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