Projects
: The Application
Projects forms an integral part
of the professional life. It tests your ability to apply and use theoretical
knowledge in the practical situations. Kaushal has done various types of
projects in the area of engineering and management. He is keeping himself busy with projects and research.
Projects done by
kaushal varies from self interest projects to curriculum projects to live
projects.
Some of the projects
were sponsored by the leading Indian and Multi national companies.
1.
Title Of the project:
Development of statistical sales correlation model for various brands of
the company in the four metro cities of India.
Name of the organization:
Reckitt Benckiser India Limited
Brands Worked with:
Dettol, Cherry Blossom,Colin,
Mortein, Harpic, Lizol, Robin.
4.
Determination of Consumers' attitude towards
Mineral Water-->
This project was mainly undertaken to
understand the consumers attitude towards mineral water as a whole. It
helped in determining various facts like how much price is the consumer
ready to pay, what improvements they want, What is the usage pattern and
which brand is leading and because of what factors..
5. Brand
positioning for after shave industry-->
This project was undertaken to understand the
effect of price and fragrance on the market share of the various after
shave brands. A perceptual map was prepared to visualize which brand
stands where. This mapping can be very much helpful while launching or
relaunching or positioning the product in the market.
6. Marketing
strategy for introducing a new hair oil-->
This project was undertaken to formulate a
strategy for launching a new hair oil brand in the highly competitive hair
oil market. It dealed with various aspects related to product launch like
situation analysis, segmentation, targeting, positioning, product
differentiation, pricing strategy, promotion strategies, advertisement
strategies etc.
7.
Soap
industry : an insight & Product research : Dettol soap Vs Savlon
soap-->
This study was undertaken to understand the
basics of the soap market in India. It dealt extensively with the research
related to Dettol soap and Savlon soap. It found out the consuming pattern,
preference of the consumers, strengths and weaknesses of both of them, the
most influencing sources for the various age groups and various income
groups etc.
8.
Determination
of positioning platform for Lizol Phenyl.
This project was
done to identify the best positioning platform for the brand lizol phenyl out
of the two most appropriate positioning platforms.
1. "Manufacturing and Mass Balancing Of Single Plate
Clutch:
With the sponsorship of Gujarat Engineering
Company, Baroda this project was undertaken. Project
mainly stressed on the effective and improved manufacturing techniques those can
be used in manufacturing of the single plate clutch. In the second part of the
project, a new concept called "Mass Balancing" was introduced. This
concept helps to improve the working life of the clutch by reducing wear and
tear.
2. Manufacturing
process plant layout improvement for single nozzle carburetors.
This project was aimed at reducing
idle time in the assembling process and improving resuources utilization in
the carburetors manufacturing company named as Jetex Carburettors Limited.
3.
Seminar: Implementation of ISO -
9002
A seminar on " Implementation of ISO -
9002" was conducted in the final year of production engineering. Main thrust
was given on the practical implementation related areas and managing the new
system in the organisation. Documentation - the most important part of any of
ISO systems was also discussed in detail.
Currently Kaushal is busy with his latest projects
on hand
