Handling
Outrageous Questions
I was talking to sales rep for a company that
manufactures competition-sized smoker/cookers.
He had sent a brochure, and I retrieved it when he
called. My interest in the product was so-so,
but enough to stay on the phone with him.
Out of the blue, I threw out an off-the-wall question
about the manufacturing process and the metal makeup. Which is pretty odd for
me, since I had no idea what I was saying, and wouldn't
know what to do with the answer if I received one.
The rep replied, "Uhh, well, let me check on
that and I'll get back to you."
He never did.
Early in the information-gathering phase with a
prospect, have you ever had them ask you extremely technical questions that were
out-of-the-ordinary?
How about outrageous requests regarding capabilities
or service?
Often reps will stumble all over themselves because
they don't know the answer, or because they are unable to provide the service
the prospect asks for. Clearly not the situation you want to find yourself in.
Why do people ask these questions?
On occasion, they might be sincerely concerned and
interested in your ability to provide the service, or to meet a certain unusual
technical requirement. In other cases, they might be using tactics to belittle
your service, or get you off of the phone. Or maybe they're just thinking out
loud.
To determine the precise motivation for the request,
you need to ask, "check questions."
Check questions help you to gauge how important the
information is to the inquirer. The response dictates with how much importance
and urgency you should prepare your answer.
Prospect: "Does it come with a left-handed gold-plated adapter with
an Experience
Rating of 99.9%?"
Caller: "Hmmmm. Will that be a major concern of yours
in the decision making process?"
After your "check question," you'll need to
be prepared for the possible answers. In many cases, they'll say, "Not
really, but I was curious," therefore meaning you could likely gloss over
the request.
If
they answer that the information will be important, you'll want to ask more
questions to determine just how critical the request is, and in turn, you'll
need to figure out how to answer
their request.
Here are other examples of "check
questions."
After an outrageous request for service,
"Do you run into those type of situations very often?"
"How often do you need that type of
service?"
"Are you getting that service now? How much
extra are you paying for it?"
After nit-picky technical questions,
"Wow! Just out of curiosity, how are you going to use that
information?"
"HMMMM… What will you be comparing those
figures to?"
By using these questions, you'll sort out the sincere requests from the
shoppers, stallers, and people who are trying to fluster you and make you look
inferior.