BRENT CHOW
403-606-8610 

MATRIX CORPORATION

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Helping Business Move Into The Future

The Matrix Corporation was designed to work with small to medium groups of business professionals that are starting out a new business or are an existing business and require any type of assistance in their tax situation, marketing and sales departments, pOS systems, or cold calling techniques.  Increasing there revenues and market penetration in the their industry while maintaining a minimal cost to the company.  All of this is done through effective use of skills and equipment on hand and procedures and marketing plans that will be set out for the company.

INCREASE PROFIT WITHOUT EVER INCREASING REVENUES!

Also the ability to specialize the retail and restaurant markets with a very specialized group of trainers, working with a large number of Companies to increase efficiency within their business, thereby decreasing costs to operate, and increasing revenues to the company.

THIS SITE IS DESIGNED TO TAKE YOU THROUGH A GUIDED TOUR OF WHAT YOU SHOULD CONSIDER WHILE OPERATING YOUR BUSINESS OR STARTING A NEW BUSINESS!

HAVE FUN WHILE YOU GO THROUGH THIS TOUR BUT ALSO HAVE A PAD OF PAPER AND A PEN TO WRITE ALL YOUR ANSWERS TO THE QUESTIONS DOWN WHILE YOU GO THROUGH THIS.

Enjoy and hope that we can help you out.

To Begin the tour 
Step 1:

We want to Making sure you are keeping the most amount of money in your pocket.  The money that you are receiving is taxed, sometimes at a very high rate, up to 80% of your money!

Ensuring that you are in the lowest possible tax bracket is VERY important to the money that you end up with.  We have found that 75 - 80% of all small to medium businesses have over paid or are still over paying to much in taxes.  Evaluate your current taxation position, then create a solid strategic tax plan for the coming year and years to come!

Evaluate you tax situation now!

Step 2:

Next we look at your point of sales system, and your inventory system.  A solid inventory and point of sale system is very important.  Without a good point of sale system you can find that there will be many,
errors and mistakes even theft that may occur during the transaction process.  

Auditing your inventory on a regular basis should also be a major consideration for your business. You should have a system that tracks the progress of your product or service moving from the point of receiving the order to where the sale happens and the money enters your bank accounts.  Your stock and inventory system and point of sale system should answer all of the following points:

1. Dose your system give you a good understanding of your company budget?

2. Do you over stock or under stock various items?

3. Are you able to have a firm understanding of your sales?

4. How much money did you make last month?

5. Can you tell if your employees are skimming off the top or stealing from you?

6. Can you determine the price of anything in your store or any service within 5 seconds?

7. Are you protected from a financial or GST audits?

8. Is your revenue protected?

9. How long dose it take for you to put together your purchase order?

10. Can you determine the exact amount of revenue that you produced last month?

11. Can you possibly ensure that you are in the lowest tax bracket without knowing where your revenues are?

12. Are you able to track all financial transactions in your company?

13. What kind of reporting do you need to determine your profitability?

14. How much market penetration do you have? And are you increasing or decreasing your market penetration? 

15. What did you sell the most of last month, and what is your highest producer today?

Step 3:

Marketing is one of the most important parts of your company.  The large majority of business owners believe that marketing is to produce new business.  In actuality business owners should know that 80% of marketing is spent to keep 90% of their OLD business.  Only 20% of their marketing is usually spent on increasing the market penetration in there specific industry and acquiring new clients and customers.

A good marketing plan in place can have dramatic effect on your company's income level.  A good marketing plan can increase your business and productivity 10 fold.  The final 20% of the marketing plan is where 80% of the new business is produced.  When done properly a good marketing plan can increase your market penetration and company revenues 10 fold into a desired industry.  To understand if you have an effective marketing plan answer these following questions:

1. Dose your plan explain the specialty of your service?

2. Dose your plan explain your service?

3. What network dose your plan utilize?

4. Have you included both direct and indirect marketing in your plan?

5. How many people will see or hear your marketing plan in one day?

6. What kind of medium are you going to use to support your marketing plan?

7. Who do you have representing your company?

8. Who do want to market too?

9. How long are you going to run your marketing plan for?

10. What kind of returns are you wanting from your marketing plan?

Step 4:

Cold calling is one of the most important areas in any ones business.  In order for businesses to grow they must master the area of cold calling.  The definition of cold calling is the method in which you go out and seek new business for your company.  The large majority of cold calling is to tap into other networks such as newspapers, radio, television, and marketing companies.  But the most effective means of cold calling is to do it within house, by picking up a phone and booking appointments with companies and people.  

The marketing plan for a company should have a very large portion of it dedicated to cold calling and developing new business.  This is where the company will be able to turn there company revenues 10 fold.  To see if you have a firm understanding of cold calling go through a quick survey that is meant to test your effectiveness on the phone while prospecting for new clients and customers:

1. Can you complete the following three part message

   1. Feel

   2. Felt

   3.                         .

2. Are you able to coach yourself and your employees on the six step sales process?

3. What are you most common objections that you have when your contacting potential clients?

4. Do you have thirty second speech put together?

5. Do you know how to bridge the gap between the thirty second speech and asking for the sale?

6. Do you know when to ask for the sale?

7. How do you effectively use an open-ended question?

8. Are you getting the results that you want from cold calling?

Cold Calling Techniques

Step Four:

After you have established how you are going to market and track your business.  The next logical step is to understand how to expand your business.  Growing your business is only common sense to any given entrepreneur or small corporation.  But before you can begin to expand you need to understand where you are making money, how much profit you are making, and how to track all of your inventory and distribution throughout your establishments.  Any company with more than two locations needs to begin to understand how much inventory is on hand, and how much its cost and retail values are.  Reporting on theft and reduction of errors are also a major focus of expanding your business.  This is where you need to understand and establish procedure and conduct while you are unable to monitor your business in person.  A couple of questions that you need to answer before you begin expansion are:

1. How much profit are you wanting in return from your remote location(s)?

2. How many staff members do you plan to have?

3. Are you going to use employees or can your company use contractors?

4. What products and services are you going to have in each location?

5. Who is going to manage the separate locations?

6. How are you going to re-order product and when are you going to order it?

7. What kind of procedures and rules are you going to put into place?

8. Who has to abide by the procedures and are there exceptions?

9. Who is to make the judgment call on when the rules and regulations are broken?

10. What is your end goal?

11. Have you planned to full route of your expansion?