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Building a Culture of Innovation through a Philippine Technology Diaspora
Opinion
Silicon Valley Culture in the Philippines
by Paco
Sandejas, PhD
(Previously published in Computerworld Philippines Dec 18,
2002)
“Silicon Valley is the only city in the
world that doesn’t aspire to be Silicon Valley”. This is a phrase
repeated often when one hears of yet another country’s aspirations to bolster
their IT based industries by creating an IT park/High-Tech Cluster/Zone of
Innovation, or whatever they choose to call it.
Every government dreams of having an engine of economic growth similar to
Bangalore, which is growing at an annual rate of 10% and will surpass Bombay as
India’s wealthiest city by 2010, starting today with the activity of 25,000
engineers who will grow to over 100,000 and will generate over $15Billion in
GDP (BusinessWeek,
November 11, 2002).
On the other hand, you
have laid-back Northern California – or so it appears to
be. Not even conscious about it, the City by the Bay just happens to be the IT
City, in both senses of the word “IT”. Cutting to the bottom line, I would like
to provoke discussion by saying that it is so, mainly because it is just such a
cool place to live and work. So many people, including engineers and the
highest density of Nobel Laureates, love the place and make it their home. With these people and a confluence of many
other also important parameters, the San Francisco-San Jose Bay Area has become
Silicon
Valley and the IT center of the world.
Even companies from
around the world like Ericsson, Nokia, or Sony choose to set up important
R&D centers in Silicon Valley. Why? Because they know that they can’t
be left out when new technologies might arise from Stanford, Berkeley or other labs in the
area, such as when lead engineers leave a Cisco to form a new start-up.
Annalee Saxenian,
a renowned author on the Silicon Valley phenomena, gives a very
succinct definition of a (High-Tech) Industrial Cluster: “A regional network-based industrial system
that promotes collective learning and flexible adjustment to changed conditions
among specialist producers of complex, related technologies.” She has also stated that the institutional
and cultural underpinnings of a successful cluster are:
a) supportive social
structures – particularly entrepreneurship and social & professional
networks
b) institutions –
educational institutions and their links with business, business associations, fora for the exchange of information, standards’ committees
and the structure and organization of business enterprises
c) collaborative
practices – large scope of informal exchange of information and experience, and
formal collaborative arrangements such as cross licenses, second sourcing,
technological agreements and joint ventures.
While we can dwell on
various aspects of her definition, I would like to emphasize how GEOGRAPHIC
PROXIMITY TO TECHNOPRENEURS is common to all her points above and a key take
away lesson for us in the Philippines especially since it
will make or break the culture of collective learning.
Allow me to give a few
examples of how the hyper-driven technopreneurs in Silicon Valley live day-to-day. In the morning, Ms. PhD drives her Audi TT
convertible 20 minutes along highway 280 to her start-up’s offices. They are office suites that are specifically
meant for small start-ups and they once housed Netscape and Rambus. She meets with her other 3 fellow founders,
all PhD’s save for the lone MBA. They were classmates at either Stanford or at
IIT (India). Then she visits the
labs to check on the progress of Wizbang1 under the supervision of some Chinese
and Russian immigrant engineers. She
crosses the street and looks in on the Vietnamese and Filipino workers in her
assembly sub-contractor. At this point, she takes a minute’s rest as she fondly
remembers that handsome Filipino PhD she met many years ago and wonders why
there are not many more of him in the upper levels of engineering (No! that
wasn’t me?!). For her working lunch, she goes with her MBA CEO to Sandhill Road about 20
“..I would like to
emphasize how GEOGRAPHIC PROXIMITY TO TECHNOPRENEURS is common to all her
points above and a key take away lesson for us in the Philippines..”
minutes away and makes a pitch
to a potential VC for her second round.
Sitting with them is their first round VC whose offices are next
door. After promising Potential VC that
she will present more details to his technical adviser at SUN Microsystems (10
minutes away), she zooms to a Café near Stanford University to meet a potential
recruit for VP of Marketing. The candidate drives over in 25 minutes from his
present job at Cisco. Later on, she
drives an hour away to UC Berkeley to listen to a Ph.D. thesis defense by one
of the star students in the communications space. There might be something in the thesis that
can be commercialized in her product. After the talk, she dines with her
Investment Banker boyfriend and complains about competition in the talk because
she saw her colleagues from Berkeley were also in the room
together with other VC’s from a rival group. There were also people from Cisco,
Nortel, Juniper, and many other companies hovering around that room. Her boyfriend tells her not too worry because
the buzz around town is that the IEEE standards committee seems likely to vote
on a standard proposed by her group.
They have some champagne then head over to San Francisco in an hour to watch
John Mayer perform live at the W. At the
concert, she bumps into the founder of Gudha2 who offers to license his
software to her. The next day, she joins her top engineers for an off-site
planning session in a beautiful hotel by the Pacific Ocean, 40 minutes away.
They’ve invited her neighbor Steve Jobs to give them a pep talk on how to beat
the big established players. On Sunday,
she flies to Taiwan for two days of
emergency meetings with TSMC who are having a problem with the yields on their
chips. If she is lucky, she can wrap up the meeting in a day and be back
Tuesday night. If not she won’t be able to personally deliver her company
presentation to ChaseStanley’s Technology Conference
in San Francisco on Wednesday afternoon.
Sounds like fiction? Not
quite. That is exactly how things work in the valley. That is how companies are
started in so short a time and how they create successful products with a amazing mix of novel technologies fresh out of the labs. That is why ambitious engineers who want to really make it and
create something that can affect the world, brave the very expensive living
standards of the Valley and chose to move their careers and families to the Bay
Area.
Now how do you compete
with that and with other regional IT clusters started around the world? The KEY
in my opinion is building a mini-Silicon Valley that can in some way,
entice the IT players of the Philippines and imported from
abroad to work together in one or two places. Why one place? For
various reasons. Probably, most important, because we
don’t have enough financial and human resources to support more. Secondly, “one place” means that people will
gather around this place and make it THE gathering point where all the human
interactions exemplified
“…The KEY in my opinion
is building a mini-Silicon Valley that can in some way,
entice the IT players of the Philippines and imported from
abroad to work together in one or two places. Why one place? For
various reasons. Probably, most important, because we don’t have enough
financial and human resources to support more…”
above are enabled to happen.
It is also a magnet for our balikbayan imports and
foreign partners. As it is today,
industry or the SEIPI companies are in CALABARZON and have to think more than twice whether or not
to make a 2-3 hour trip to consult with their genius friends in Diliman. The software guys in Libis
hardly know any hardware guys. They date the pretty call center girls! The VC’s
are in Makati and they hang out with
the jobless stock brokers. The telco providers and banks are in Makati or Ortigas,
at least an hour away from the others and oblivious to the fact that we have
engineers that can program or even build their boxes. Government is in another
world, Malacanang, Manila.
Sad to say, even if the
technologies of the telephone and video-conferencing will help us bridge the
distance, more often that not, physical proximity and presence is needed to encourage
interaction and to make it a more meaningful
and productive one. Since, our
road and traffic control infrastructure is over-stretched and it will take
awhile for our government to solve this. We technopreneurs
have to band together and decide on a place where we can all work and live
within 30 minutes of each other and going to meetings will take up less than 30
minutes. Ideally, we can walk to them! If we are enough who agree, if companies
and careers are staked on this, and if we provide the specs to the developers,
than it is certain that they will be willing to develop such a mini-city for technopreneurs. We
will be the anchor tenants for this mini-Silicon Valley. Finally as an anchor to this anchor and as a
enticement for technopreneurs to band together, in
the past year and a half, I have joined a wonderfully patriotic and enlightened
group of engineers and IT professionals in pushing for the creation of a Center
for Computing and Communications, which will be the educational, training and
RD&E institution that can anchor such a cluster of engineers, companies,
and investors.
About the
Author : Paco Sandejas completed his BS
Applied Physics degree at the UP National Institute of Physics, and his PhD (specializing
in MEMS fabrication) from Stanford University. He was formerly connected with
Applied Materials, Hambrecht & Quist and was also a co-founder of the Brain Gain Network. Paco now runs his own venture capital firm, NarraVC.
He is married and has two kids.
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