From: Tonya 
To: 'David Dombrowsky' [email protected]
Subject: RE: My Scentura Story - I opened a location for them!!  
Date: Fri, 15 Nov 2002 15:00:40 -0600  

I do not have the ad that led me to them but they are still posting the ads 
every Wednesday - Sunday.  It's a planned system - see you are told not only 
what section to advertise in but what days to run your ads.  When I was 
getting prepared to leave for Ohio I was given a list of probably 15 - 20 
different recruitment ads.  I was told that when we got set up in the office 
to call and get the ad rates from the local newspaper.  Based on those rates 
(remember you are on limited funds by this time) I was to pick anywhere from 
2 - 6 of the recruitment ads to run in the General Employment section of the 
newspaper.  When the newspaper ask what kind of business you were hiring for 
(because they will) we were instructed to tell them that it was "cosmetic 
distribution" or something along those lines but to never mention the 
words "sales" or "independent contractors" or "training to run ones own 
business".  See you say those words and the newspaper will make you post your 
ads in the "Sales" or "Business Opportunity" section of the employment pages - 
thus causing fewer people to respond to the ad.  You know the saying "sales is 
a numbers game" well in the world of Scentura your whole livelihood is based 
on a numbers game.  That's how they attract so many people.  See the person's 
name on the ad is phony - and you use a different name on every ad.  That way 
when people call in you can track which ads are drawing in the most response.  
You change up the ads each week - you know - you may keep the 2 that are 
bringing in the most response and then add two totally different ones.  You 
also do things like get multi-line phones.  That way the numbers are different 
on the ads as well so people don't get suspicious too quick.  When we first 
started in Ohio we had 2 numbers at the office and then 1 at the house - so we 
were running 3 ads with 3 different names and 3 different numbers all saying 
something completely different.  - Like I said I don't have my original ad, 
but I will be more than happy to mail you the Employment section from this 
Sunday's paper and circle all of the D.I. ads.  I can also get on the 
employment web-site for the paper and pull them from there and email you a 
couple - just so you see what I'm talking about.

The days you run the ads are important as well.  You want to run your ads 
Wednesday - Sunday.  Why????  Well Sunday because of the obvious - it's the 
most circulated paper.  But when someone calls you want to get them in for an 
interview ASAP (time is money!!).  The way our weeks ran when I was there was 
like this.... Monday and Tuesday were new-hire training days, Wednesday - 
Friday are on the street selling days for the entire office (new-hires 
getting "trained" and the recently promoted "trainers" doing the training) 
Saturday is the big "PROMOTION" meeting and then Sunday - Tuesday is the 
satellites (overnight selling sprees in other cities).  So here's the logic.  
You run your ads Wednesday - Sunday ... you interview ASAP offering Monday 
after 1:00 (1st day of training ends at 12:00) no need to worry about a stop 
time cause your current hires are out of town selling.  Your next available 
day is Tuesday after 1:00 for the same reason.  Then you have all day on 
Wednesday and Thursday because the office is out selling and that leaves you 
Friday for the coveted 2nd interview (to group the entire weeks worth) and the 
new class can start on Monday.  Does that make sense - it's hard to write it 
all out exactly.

Also the BBB information works the same way.  You are told that after you get 
a little money to apply for the BBB but list your business has a cosmetic 
distribution or wholesaler.  It's all planned out.

T