Success in Life
Statistics show that 41% of those who watch most rap music videos also developed a sexually transmitted disease [STD], compared to 33% who didn’t watch as many videos” (Davey D, “Do Rap Videos Cause Black Girls to Engage in Crime, Drug Use, and Sex?”). Viewers of these videos were also 2.5 times more likely to be arrested (17.3 percent versus 19.3 percent), and nearly two times more likely to have sex with multiple partners (19.3 percent versus 11 percent) (“Do Rap Videos Cause Black Girls…”). African American female adolescents are not exposed to many positive role models in the media; and the negative portrayal of African American females in rap videos could be a danger to them (“Davey D, “Do Rap Videos Cause Black Girls…). Black teenage girls who view a large amount of rap videos are more likely to have legal issues with the law, take drugs, and become infected with STDs (“Do Rap Videos Cause Black Girls…”).
On the other side if the spectrum, the artists making these videos are quite successful. “Whether the male artists use women or women use themselves for this purpose, the outcome is the same; artists, directors and producers know that the more sexual significance is portrayed in the video the more attention the artists will get from the viewers, which will result in higher record sales” (“Controversial Music Videos: Why Women?”). It can be said that the artists are using their bodies, and not their music, to sell their records. The artists do not have confidence in their music, which has them resort to stripping in their videos (“Sex Sells: Music Videos in the 21st Century”).
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