SOME CULTURAL VALUES 

      OF THE THAI PEOPLE

1. KWAM SA-NOOK -- Enjoyment, Fun
          "The Thai are  playful and fun loving people. They have an  enviable capacity to enjoy the moment and savor the pleasures of life that come their way. SA-NOOK is a word you will often hear. It loosely means to have fun,to enjoy.  Sa-nook is embeded in Thai social philosophy and lifestyle. The Thai penchant for pleasure is not at odds with piety. Thai Buddhism doesn't equate pleasure with sin. Though Buddhism holds that mortal existence brings suffering, the Thai know that if one doesn't make the most of moments of pleasure, one is simply missing out."

2. MAI PEN RAI -- Never Mind
          "Mai pen rai is perhaps the most common phrase in the  Thai language. It is translated, depending on context, as 'never mind,' 'it doesn't matter,' 'don't worry about it.'...The phrase does not mean 'I don't care.' It expresses Thai and Buddhist values of accepting one's  karma and maintaining composure, staying calm (jai-yen)....Having jai-rawn (a hot heart or tempered) is considered, as the Thai explain, an obvious sign of ignorance, crudity, and immaturity.'"

3. GRENG-JAI --Being Considerate
          "Caring for and being considerate of others and their feelings."

4. SA-BAI-JAI -- Contented Heart
          "Being sa-bai-sa-bai--calm, tranquil, relaxed, easy-going, comfortable--is the ideal."

5. NAM-JAI -- Flowing Heart
          "... hospitality, considerateness, sincere concern, and generosity -- all without strings attached."

6. BOON-KOON/GA-TAAN-YOO --- Good Deeds and Gratefulness>>
          "...selfless, altruistic, compassionate deeds for another individual, done freely and willingly" and corresponding appropriate deep gratitude by the recipient (ga-taan-yoo); as between parents and child

7. YIM SA-YAM -- The Thai Smile
          "Thailand is known as The Land of a Thousand Smiles. It's an ad man's dream copy. The catch phrase wasn't written by advertising people, it was invented by travelers. The Thai smile is so famous, it is known in Thailand as Yim Sa-yam (Siam). A smile (roy-yim) is  infectious, and you'll be doing a lot of it yourself."


(from the excellent Thai Phrase Handbook by Eric Allyn
(Bua Luang Publishing Company, Bangkok, 1992)

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