Appendix Two

The Panopticon 

            Foucault (1979) argues that the body is disciplined through practices that regulate its existence. These regulatory practices produce passive people willing to obey the power of society[38]. Individuals internalize the control mechanisms thus internally repressing their behaviors. People are governed and controlled by themselves rather than a repressive source of power.

            Proposed originally by Jeremy Bentham in the early 19th-century, the panopticon was a prison design that represented an architectural system of social discipline[39].  Individuals would be kept isolated in rings of individual cells, all of which would be observable from a central observation tower. The tower was “pierced with wide windows that open onto the inner side of the ring”[38], but were covered such that the prisoners could not see their observers, and had to assume they were under observation at all times. Under such circumstances the prisoner would have to discipline themselves to follow the institution's rules at all times.

            Foucault used this analogy of the panopticon to illustrate a power arrangement where “one is totally seen, without ever seeing”[38]. Thus each prisoner is disciplined by his or her awareness of the guard and the guard’s power, but not by the guard’s actual presence.

            Woman’s attitudes towards her body shape and her exercise practices are representative of this self-discipline created in the panopticon. The media and the fitness industry link exercise practices to weight-loss and enhanced physical appearance, thus acting as an effective form of disciplinary power over Woman. They invisibly persuade Woman to control her body and appearance in the service of the society. Woman thus moulds her body to the ideal.

            This practice of self-control is further achieved when Woman feels good about herself as her body approaches this ideal. Her self-esteem is enhanced with the results of her “better body” and she is so occupied in obtaining this look that she has little time to wonder why she is doing it.

 

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