Power Words And Phrases By Al Martinovic

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start o

Writing Online In Two Syllables or Less By Nick Usborne

About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take

How To Write Powerful Headlines By Al Martinovic

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it go

Three Tips For Magnetizing Your Copy By Michel Fortin

The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

Are Long Copy Salesletters Scams? By Michel Fortin

A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register

Prevent Procrastination With Positive Pressure By Michel Fortin

My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furnitur

It's Not What You Say But How You Say It By Michel Fortin

Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid menta

The Biggest Mistake Copywriters Make By Michel Fortin

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects

How to Write Carrot-Wielding Copy! By Michel Fortin

A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three el

Headlines That Pull, Persuade and Propel! By Michel Fortin

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important elem

Want a Sticky Site That Sells? Forget Content! By Michel Fortin

An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing

Boost Your Conversion Rate In Three Steps By Michel Fortin

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of

Be Contagious... Spread The Word! By Michel Fortin

"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc onli

Traffic's Nice... But Who's Driving? By Michel Fortin

In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everythin

How Writing Radio Can Help You Become a Better Writer By Michele Pariza Wacek

Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills wit

Give Me $1 And I'll Have A Powerful Marketing Weapon By Al Martinovic

One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it ne

Step One for Copywriters: Understand WHAT to Say By Nick Usborne

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was tryi

Welcome Informed Criticism of Your Work By Nick Usborne

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with an

Don't Be Satisfied With Your First Draft By Nick Usborne

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the intr

Four Things Every Web Site Headline Must Do By Nick Usborne

As you know, I’m constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headline

3 Ways to Increase Conversion Rates By Nick Usborne

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as

3 Reasons why Content is Still King By Nick Usborne

Back in the late nineties, the phrase ‘Content is King’ was repeated and repeated and repeated by site owners and marketers alike. The belief was

Fill Your Readers with Confidence By Nick Usborne

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple t

Help, Help, Help, Sell By Nick Usborne

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline

The Power of Saying 'You Can' By Nick Usborne

If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to the

3 Steps to Great Copy By Nick Usborne

Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something l

Tomorrow’s Clichés Today By Nick Usborne

I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché’s: “Tomorrow’s Solutio

Ad Copy - Your 12 Point Inspection! By Daniel Levis

You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.You’

Sticky Homepage Copy in 30 Seconds By Glenn Beach

Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about

How To Write An Effective Ad By Andre Plessis

A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Do