Top 3 Rules for Writing Effective Copy By Ladan Lashkari
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, yo
The Five Rules Of Influential Web Writing By Robert Warren
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy o
Copywriting and Your Five Senses By Karon Thackston
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do
Keeping It Real: The Only Copywriting Trick That Works By Robert Warren
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century,
Segmenting Your Target Audience Through Your Copywriting By Karon Thackston
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effec
Five Keys To Leaner and Meaner Copywriting By Robert Warren
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prosp
Better Copy: The Interview is the Key By Neroli Lacey
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job e
Organizing Your Data to Write Better Copy By Neroli Lacey
Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What
Cleaning Up Your Copy By Neroli Lacey
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creat
Finding Your Client's Business Problem Leads to Better Copy By Neroli Lacey
WHAT’S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your
9 Tips for Great Design of Your Marketing Materials By Neroli Lacey
1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you
Are You Asking the Right Questions in Your Copy? By Karon Thackston
It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and
Why You Should Write To Inform And Not To Sell By Joyce A Corrales
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is si
Art Of Writing Profitable Classified Ads By Am Emma Okafor
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes
The Formulas Freelance Copywriters Employ When Creating Web Content By Angelique Van Engelen
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking fo
10 Things You Should Expect From Your Website Copywriter By Glenn Murray
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy
Engage Your Customer – Write About Benefits By Glenn Murray
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed ben
Writing Benefit-Driven Web Copy – 4 Steps to More Sales By Glenn Murray
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors in
10 Tips for Aspiring Freelance Copywriters By Glenn Murray
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and
The Lost Art Of Fundamental Copywriting By Dean Phillips
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to
Kick-Starting Body Copy By Patrick Quinn
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the a
“Super Adjectives” Boost the Power of Your Copy By Karon Thackston
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bru
Your USP is Useless By Collette Gillian
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point.
Progressive Headlines Guide Customers To Buy By Karon Thackston
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get you
How to Write Adverts that Forces People to Respond By Andy George
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then a
3 Steps To Better Sales Copywriting By J.L. Reid
Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You’re nothing more than a s
Calls-To-Action: Making Them Fit Makes All the Difference By Karon Thackston
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-fill
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write By Marvin Haycock
How does this sound?Today, I’m going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect
Does Your Copy Look "Fake" To the Search Engines? By Karon Thackston
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the day
When Panic Attacks Writers By Nick Usborne
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, yo
