Impulse Writing for Better Ad Headings By Randy Lever

Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, m

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them By Jennifer McCay

When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind

Copywriting: Content is King By Chris Ross

IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has started with a pencil. Sure, lots stay in someone’s head, but to

Killer Ad Copy By Phil Basten

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain i

10 Tips for Writing Effective Web Copy By Julia Hyde

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, conv

How To Test The Body Of Your Sales Copy For Weaknesses By Rich Hamilton, Jr

Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffer

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars! By Heidi Perry

Subhead..How to bundle for valuable results without devaluing your productI almost clicked. Really, I did.The ad copy was c

A Quick Free 'n' Easy Content Writing Course By Angelique Van Engelen

I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective w

Can Anyone Succeed as a Freelance Copywriter? By Nick Usborne

This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.

Is Your Web Copy "Plain Talk"? By Daniel Levis

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject

Professional Writing: Six Great Reasons to Hire a Writer By Wendy Maynard

Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effec

Writing Effective Sales Copy By Vishal P. Rao

Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words

Some Important Tips On Proposals And Price By Kris Mills

Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for

Dissolving Buyer Scepticisim ... A Lesson In Copywriting By Kris Mills

When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're abou

Business Writing: When Not To Be Professional By Lisa Packer

It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen

Are You Losing Customers Because of Typos? By Shannon Emmanuel

Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A po

10 Things You Should Expect From Your IT Copywriter By Glenn Murray

Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique

How To Write Headlines That Get Attention By James A. Bower

No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first th

The Truth About Negative Commands (Don't Read This!) By Laurie Kristensen

Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people

How To Be Creative By Dave Cole

Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting pictur

7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas By Chuck Daniel

I recently sponsored and attended Joel Christopher and Ted Nicholas’s Double Birthday Bash and Interactive Marketing Summit in beautiful San Anton

A Writer's Secrets By Charles Goulet

Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even s

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines By George Dodge

Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have

On Copying and Stealing Designs By Lala C Ballatan

The notion on the great artist, Pablo Picasso’s quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic d

10 Tips for Writing Web Copy By Joe McHenry

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and grap

Designing for a Non-English Audience By Felicia Bratu

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language t

Writing Tips for Your Website By Jennifer Ryan

Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search en

Hey, Client, This Is Me! Sell With Your Writing Voice By Cathy Goodwin, Ph.D.

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 By Karon Thackston

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 By Karon Thackston

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly b