Why Writing a Sales Copy in Hurry Can Be the Most Creative By Craig Dawber

Have there been an instance when you have wanted to say or do something at a given time but did not actually do it and later wondered why did

How to Write Profitable Web Content By Tim Bossie

Niche marketing is the current top online advertising technique.And for a good reason.It works.Niche marketing is essentiall

UK Advertising Copywriting – The Top Ten Cliches and Why You Should Avoid Them By Pete Wise

We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them

SEO Copywriter – Finding The Website Writer You Really Need By Pete Wise

Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engine

Creative Website Copywriting – Why It Impresses Both Customers and Search Engines By Pete Wise

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's al

Words That Are Like Magnets to Money By David Bell

I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More By Jim Huffman

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the lette

Answer Four Simple Questions to Improve Your Sales Copy By Jennifer Stewart

You know what it’s like ... you’re reading the sales material about a product you’re considering buying, but, as you read, all these questions se

Writing Business Letters - Tutorial 1: Letter Format By Robin Henry

Everyone in business needs to write letters. It's unavoidable if you want to run your business or just stay in touch with your suppliers and clie

How To Write Persuasive Subject Lines By Karon Thackston

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. A

7 Must-Do Tips To Create A Powerful Ad Copy By Azwan Asmat

When creating an ad copy, you should make it believable and persuasive. Some of us are missing some crucial things to include. Here are 7 tips to

Public Service Announcement (PSA) Radio Copy Writing Success By Scott Perreault

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercia

Is It Worth Paying a Professional Copywriter? By Amber McNaught

"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!"No, this isn't a joke. It's an actual job a

Powerful Ads and Website Material—Learn from the Best…and the Worst By Alan Boyer

Can you learn to paint like Rembrandt without experiencing how Rembrandt did it? The same goes for learning marketing and sales techniques that w

How to Write a Sales Copy By Matt Bacak

Brainstorming!!! - I hope you heard from this word and hope you know exactly his meaning, if not then you're just a click away from Google. When

There's Much More To Make Than Money In Copywriting By Epiati A.

"The point is, being able to sell with words will bring you much more than money. It will bring you a life-time of interesting work, enjoyabl

22 Questions to Ask Before You Write a Single Word By Neil Sagebiel

To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and do

Use Grammar as a Marketing Weapon By Neil Sagebiel

If you’re like me, you’re not writing that ad, Web page, or radio script to make your English teacher proud. You’re writing to sell.If you

Web Content Copywriting – Why Targeted Web Content Drives Search Engine Results to Your Site By A.J. Horne

It’s no secret; on the web, content is king, and is still the number one reason in finding your site on the web. Whether you’re selling services

How to Be a Freelancer in Demand: Become a Busy Client's Best Friend By Shelley Wake

The best clients are the busy clients. Why? Because they're the ones with successful businesses, so they have enough money to pay you. They're al

It's A Dog-Eat-Dog World In The Freelance Work Marketplace By Lorraine Cote

There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work

Are Your Keywords Making You Sound Dumber Than You Really Are? By Dina Giolitto

Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO cham

What a C.I.A. Black Ops Officer Taught Me About Copywriting By Eric Graham

When I was in the Air Force, I had the opportunity to attend a very “special” training course taught by very “special” instructors.One of

Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection By Dina Giolitto

Ever click on a web page, and instead of reading it, your brain interprets it as "Blahhh blahh blah"? This means one of two things: 1. Dude, you'

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML By Dina Giolitto

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: y

5 Reasons to Kick Your Ghostwriter to the Curb By Dina Giolitto

With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindra

Pacing and Leading Your Copywriting Assigments By Dina Giolitto

Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as

Persuading People to Buy – A Simple Technique By Carol Bentley

People are not interested in you, your company or your product. They are only interested in the result and benefit they get whe

7 Ways to Turn Visitors into Customers By Anna Hinds

Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. He

Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert By Carol Bentley

There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an imp