1. Strategic Management is a sequence (i.e., order) of _________ to follow to analyze, produce and implement major ___________ for directing major business activity.             

2. In Environmental Scanning the __________ analysis deals with the Societal, and Industry environment which are outside of the business.

4. A SWOT analysis evaluates the _____________,________________ in the Internal Environment and the _______________, _________________in the External Environment.

3. A ___________ is a general statement of “what business are we in” or the company intentions.

4. Strategies are a ____________to achieve mission and objectives of the business.

5. Someone tells you they want to know the the overall strategy of Dusit Hotels and does not name just one of the hotels.  They are asking you for the _________ Strategy.

6. Someone then asks you for the particular strategy of the Dusit Hotel in Pattaya.  They are asking you for the __________ level of strategy of one of Dusit’s strategic business ______ (a.k.a., SBU’s).

7.      _____________is the international hotel market entry choice having the highest possible financial reward.

8.      The international hotel market entry choice which is used most commonly in developing countries is _________ because it utilizes local host country knowledge.

9.      The most popular form of international restaurant market entry choice is ____________ which has the advantage of reducing start up costs.

10.  A form of international hotel market entry choice which is popular is Asia and lowers the risk of international expansion by requiring minimal investment is the ___________ ______________.

11.  A strategic alliance is a _________________________________________ to collaborate on such matters as marketing, reservations and others.

12.  One company and subsidiaries is a market entry choice which yields maximum protection of the international company’s assets by separating each hotel unit from the overall companies (True or False).