CASE 3 ANSWERS
1. Which University of Iowa, Michigan, and Ohio leadership styles does Art use?
Art uses the democratic, high employee centered, and low structure high consideration leadership styles.
2. Which specific motivation level, factor, and need (from the content motivation theories) applies to Friedman’s Microwave Ovens?
Franchisee are on the self-actualization Hierarchy of needs level, Art uses motivators (two-factor theory) , and Art gives franchisees power to achieve high levels of success (acquired need theory).
3. Do equity, expectancy, and goal setting theory apply to this case? Explain.
Yes, franchisees are treated equitably as they are their own boss and earnings are based on their performance. Franchisees can also set their own goal, which they believe they can meet (expectancy), realizing they will get the revenues (instrumentality), and the goals can be of valance to them.
4. Which type of reinforcement does Art use?
Art uses positive reinforcement as he lets franchisees do their own thing.
5. Do you know of any organizations that use any of Art’s or other unusual techniques? If yes, what is the organization’s name? What does it do?
Students may not have examples, which shows how unique Art’s motivation techniques are.
6. Could Art’s technique work in all organizations? Explain your answer.
There is no correct answer. Students tend to say that it would only work in a small company.
7. In a position of authority, would you use Art’s technique? Which ones?
This is a personal choice, which may get varying answers.