That's a subject I'd like to put in discussion here. Lots of bands, people and projects inside the so called "alternative way" started to look for a space in the media, TV shows, newspapers and/or radios.
What I think is that, even if those media ways shows your work to a lot of people, you have to think if this is the right way... What I mean is that there are a lot of important issues to think about before putting your work in the media. For example: who's gonna have access to your work? Putting a video-clip on MTV is more complicated than it seems to be... I mean, it's complicated because a video-clip doesn't necessarily shows what you think or where you wanna get with your message. Your work can easily turn from a serious thing to another empty, nonsense, teenage fashion.
You have to think in whose hands you are leaving your work, and how it is going to be showed. The MTV, for instance, shows music as an ordinary entertainment, and even if a song has a political or social meaning, the discussion ends when the music ends. Not to mention that your work is already going to loose it's meaning by beeing exposed next to those empty teenage fashions, and worse: lots of times sexists, homophobics, racists, fascists.
And that kind of thing doesn't happen only with a video-clip on MTV, but with a text in the newspaper, a song in the radio or what you fight for in the news. Why do we want a space that vulgarize our work, and worse: gives the same space to stupid ignorant jokes, that usually turns out as fascists?
Don't turn your work into nothing, don't make your fight and others hollow. Let's move on in the alternative ways, let's be coherent. Of course we gotta show our work somehow, specially for those who don't know a thing about it, but that's why there are so many alternative ways, like the Internet (the world's non-censorship communication way), the old zines, pamphlets, pirate radios, acts and protests.
