A-23 (G.F.), Kaushambi
Ghaziabad � 201010
Ph: 0120-2777130
[email protected]
Summary
MBA from IIM Indore, 1998-2000
Bach. of Mgmt Sciences, Lucknow University, 1994-97
Total work experience: 5 years
Current job:
Senior Product Manager, with Dabur India Ltd.�s Consumer Care Division, from July 2004
Responsibilities:
� Brand Strategy and marketing mix,
� Strategy and implementation of
o Advertising (Mass media, outdoor, DM)
o Market Research (Syndicated, Customised)
o Promotions (trade, salesforce and consumer)
o POP & merchandising
o NPD, Special projects
Key achievements:
- Dabur Amla celebrity campaign 2004
- Dabur Amla theme ad campaign 2003
- Himsagar Cooling Oil NPD management (ideation to post-launch)
April 2000 Indian Institute of Management Indore, M.P. PGDM
A majority of credits in the second year were dedicated to Marketing.
May 1998 Institute of Management Studies University of Lucknow Master of Management Science - I
May 1997 Institute of Management Studies University of Lucknow Bachelor of Management Science
7/2004 onwards Dabur India Ltd. Ghaziabad; Senior Product Manager, Consumer Care
Division
Handling Vatika Anti-Dandruff Shampoo and Anmol Shampoos
5/2001 � 6/2004 Dabur India Ltd. Ghaziabad ; Product Manager
� Selected to Dabur India Ltd.�s Management Training Programme from IIM Indore campus in Feb' 2000
� Joined in June 2000. Went through 3 4-month training stints introduction to company's sales & marketing setup (ref MT details below).
� Joined the Marketing Department at Dabur�s Coproprate HQ as Product Manager in June 2001.
� Role / Responsibility
� As part of this job, the PM is responsible for the topline and bottomline targets of a brand or set of brands
� Responsibility also includes Marketing Strategy and Marketing Mix decisions. This is achieved through implementation and/or coordination of Strategy and Mix decisions including Advertising, Media Planning and implementation, Promotions (Trade and Consumer) and Market Research
� Sales Analysis & Projection: Involvement with sales managers and supply chain network for brand volume projections and fulfilment
� Marketing Mix needs to be constantly updated and modified in line with changing consumer needs and competitive scenario. This includes changes in product formulation, packaging and pricing/profit related decisions.
� New Product launches require, besides consumer research, coordination with various internal departments (costing, management accounting, packaging, R&D, supply chain, procurement, etc.), Analysis of consumer and market level data
� Tools used for both existing and new products are ORG Retail Audit data, IRS consumer data, continuous brand tracking, Media Exposure Indices and customised consumer panels
� Brands/Products: Have worked on Lal Dant Manjan (toothpowder/toothpaste), Dabur Amla, Amla Lite and Dabur Special (Hair Oils) and Himsagar (Ayurvedic Cooling Oil)
� Had primary responsibility for the launch of Himsagar Cooling Oil (all NPD stages)
6/2000 - 5/2001 Dabur India Ltd Ghaziabad Management Trainee
� This training programme involves 12 months of intensive training that blends knowledge acquisition with on-the-job experience.
� Was part of the A.P. Family Products Division sales team for four months. Responsibilities included stockist management, implementation of schemes, sales achievement and control of sales & distribution systems at HQ level.
� Was part of the Delhi, and subsequently Rajasthan Healthcare Products Division sales team. Responsibilities were similar to earlier stint albeit at branch level (as ASM). Additional responsibilities included management of S&M expenses, training of fieldforce and brand launches.
� The third four-month stint was in the marketing setup of FPD. This involved exposure to the central marketing function. Worked with the International Marketing Division
1) Mr. Ashoke Joshi
Ex- Secretary , Ministry of Road Transport and Highways
Phone: 98400 13041
Reference Type: Personal
2) Prof. Sougata Ray
Assistant Professor, Indian Institute of Management, Kolkata
Phone Number: 033-4678300-4
Reference Type: Professional
3) Mr. Manish Swarup
Senior Marketing Manager, Dabur India Ltd.
Phone Number: 0120-2959484(D)
Reference Type: Professional
� 1999 - Eicher Motors Ltd., New Delhi � Demand Analysis of LCVs in the mineral water industry.
� 1998 - Modi Xerox Ltd., New Delhi � Introduction of network fax model in NOIDA institutional market
� 1997 - Modi Xerox Ltd., New Delhi � EOL(End of Life) prospecting, conversion and projection in Delhi
� 1996 - T. Stanes & Co., Coimbatore, TN � Usage survery of pesticides in western TN and Kerala
Interests Music, Photography, Vernacular scripts and Leisure Travel
D.O.B. : 10.09.1976