Market Analysis
JT Talent and Management, Inc.'s market consists of actors, models, dancers, singers, and commedians who are seeking representation. This includes new talent who are just beginning careers in the entertainment industry and experienced talent, both union and non-union members. There is no shortage of these individuals in New York City and the surrounding areas. Concerning casting directors, producers, and agents the market is smaller, yet still quite abundant. There are over 330 casting directors alone in the area. There are multiple means in which JT Talent and Management, Inc. can market its clients, as well as market its own casting abilities to these professionals.
The market is quite small when it comes to finding companies and individuals who are willing to invest in entertainment productions. This situation is compounded by the worsening economy, rising unemployment, and the devalued stock market. Finding this market requires detailed research, persistent inquiries, and constant networking - a strength of JT.
Strengths
JT Talent and Management, Inc. is unique in the variety of services it offers and the multitude of clients it registers. Most management companies simply serve as managers to a few clients. JT Talent and Management, Inc. not only manages clients, it also secures film financing, arranges for film and television productions, produces its own television show, and conducts its own castings. The growth potential with this variety of services is unlimited.
Outlook
Although JT Talent and Management, Inc. is a new company it has made numerous accomplishments in its short history. JT has managed to enter priliminary discussions with big name stars concering their involvement in one of the film projects for which he is attempting to secure financing. He has also talked to individuals close to hollywood about participation in a second project. In ten months, JT has progressed from one unknown client, to working with A-list actors. His company is well-recognized and respected within the New York entertainment community. His ambition, which propelled him thus far, will only continue to bring more success to JT Talent and Management, Inc.