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Advanced Manuals
The Advanced Communication and Leadership
Program trains you for different speaking situations that Toastmasters can
encounter outside the club environment. There are currently 15 Advanced
Communication and Leadership (C&L) manuals, and each manual includes five
speech projects. Within each of these advanced manuals, the individual
projects all focus on a single, specific theme to help Toastmasters
improve their speaking skills in that particular area.
The chart below lists the titles of the advanced manuals.
For details about the projects in the manual
click on the title.
The Entertaining Speaker
Speaking to Inform
Public Relations
The Discussion Leader
Specialty Speeches
Speeches by Management
The Professional Speaker
Technical Presentations
Persuasive Speaking
Communicating on Television
Storytelling
Interpretive Reading
Interpersonal Communications
Special Occasion Speeches
Humorously Speaking
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The Entertaining Speaker
1. The Entertaining Speech
Time: 5-7 minutes
Objectives: • Entertain the audience through use of humour and/or drama
drawn from your personal experience.
• Organize an entertaining speech for maximum audience impact.
2. Resources for Entertainment
Time: 8-10 minutes
Objectives: • Draw humorous and/or dramatic material from sources other
than your own personal experience.
• Adapt your material to suit your topic, your own personality and the
audience. Use entertaining material as a means of conveying a serious
message.
3. Make Them Laugh
Time: 8-10 minutes
Objectives: • Prepare a humorous speech drawn from your own experience.
• Strengthen the speech by adapting and personalizing humorous material
from outside sources.
• Deliver the speech in a way that makes the humour effective.
4. A Dramatic Talk
Time: 10-12 minutes
Objectives: • Develop an entertaining dramatic talk about an experience or
incident, or give a dramatic reading.
• Include vivid imagery, characters and dialogue.
• Deliver the talk in an interpretative manner.
5. Speaking After Dinner
Time: 13-15 minutes
Objectives: • Prepare an entertaining after-dinner talk on a specific
theme.
• Deliver the talk extemporaneously, using the skills developed in the
preceding entertainment projects.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Speaking to Inform
1. The Speech to Inform
Time: 5-7 minutes
Objectives:
o Select new and useful information for presentation to the audience.
o Organize the information for easy understanding ability and retention.
o Present the information in a way that will help motivate the audience to
learn.
2. Resources for Informing
Time: 8-10 minutes
Objectives:
o Analyze the knowledge level of your audience regarding your chosen
subject.
o Focus your presentation at the audience's level of knowledge.
o Build a supporting case for each major point through use of explanation,
examples and information gathered in research.
o Effectively use at least one visual aid to enhance the audience's
understanding.
3. The Demonstration Talk
Time: 10-12 minutes
Objectives:
o Prepare a demonstration speech to clearly explain a process, product, or
activity.
o Conduct the demonstration as part of a speech delivered without notes.
4. A Fact Finding Report
Time: 10-12 minutes
Objectives:
o Prepare a report on a situation, event, or problem of interest to the
audience.
o Deliver sufficient factual information in your report so the audience
can base valid conclusions or a sound decision on it.
5. The Abstract Concept
Time: 10-12 minutes
Objectives:
o Research and organize the thought of experts on an abstract concept,
theory, historical force, or social/political issue.
o Present the ideas in a clear and interesting manner.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Public Relations
1. The Public Relations Speech
Time: 5-7 minutes
Objectives:
o Prepare a talk that will build goodwill for your organization by
supplying useful information of interest to the audience.
2. Resources for Goodwill
Time: 8-10 minutes
Objectives:
o Research the operation and benefits of an organization or company.
o Prepare a talk designed to build goodwill toward it by presenting
factual information.
o Analyze the common interests of your audience and focus your
presentation on those interests.
o Effectively use at least one visual aid to enhance the audience's
understanding.
3. The Persuasive Approach
Time: 8-10 minutes
Objectives:
o Direct a persuasive appeal to the audience's self-interests using a
combination of fact and emotion in a speech delivered in such a manner
that it appears extemporaneous.
o Persuade the audience to adopt your viewpoint by the use of standard
persuasive techniques.
4. Speaking Under Fire
Time: 6-8 minutes, plus 8-10 minutes (Q&A)
Objectives:
o Prepare a talk to persuade a hostile audience at least to consider your
position on a controversial issue.
o Conduct a question-and-answer period on the speech subject.
5. The Media Speech
Time: 8-10 minutes, plus 30 seconds
Objectives:
o Write a speech script behalf of a social cause.
o Using the script, present the speech to persuade a general television
audience.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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The Discussion Leader
1. The Seminar Solution
Time: 20-30 minutes
Objectives:
o Present an introductory short talk or brief lecture describing a theory,
model or information about a topic that will be discussed by a group
following the presentation.
o Organize the information so that it is easy to understand and can be
remembered.
o Orient the group to think about the specific goal of the discussion that
follows.
o Use a buzz session discussion technique to promote group participation
in deriving information leading to a solution to the problem.
2. The Round Robin
Time: 20-30 minutes
Objectives:
o Establish the meaning of a question with a discussion group.
o Using a problem solving pattern, lead the participants in a
brainstorming session.
o Screen the possible solutions and lead the group in deciding what action
to take.
3. Pilot a Panel
Time: 30-40 minutes
Objectives:
o Select a problem for panel discussion. Select not less than three
members in advance to speak on the panel.
o Define the common goals and the purpose of the panel.
o Acting as moderator, monitor the panel discussion to inform the
audience.
4. Make Believe (Role Playing)
Time: 20-30 minutes
Objectives:
o Understand what role-playing is and how to use it effectively in group
communication.
o Select a problem involving human relations in which you may use the
role-playing method to illustrate and explore the problem.
o Create a plot and characters relevant to the discussion problem and
select a cast from among the group members.
5. The Workshop Leader
Time: 30-40 minutes
Objectives:
o Building group unity, guide the workshop participants in an
investigative discussion of the problem.
o Follow a problem solving pattern to arrive at a solution.
o Bring the group to an agreement before the discussion ends.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Specialty Speeches
1. Speak Off The Cuff
Time: 5-7 minutes
Objectives:
o Develop an awareness of situations in which you might be called upon to
deliver an impromptu speech.
o Understand how to prepare for impromptu speaking.
o Develop skill as a speaker in the impromptu situation by using one or
more patterns to approach a topic under discussion; for example, comparing
a past, present, and future situation, or before and after.
2. Uplift the Spirit
Time: 8-10 minutes
Objectives:
o Identify and understand the basic differences between inspirational
speeches and other kinds of speeches.
o Learn how to evaluate audience feeling and develop emotional rapport.
o Develop a speech style and delivery that effectively expresses
inspirational content by moving the audience to adopt your views.
3. Sell a Product
Time: 10-12 minutes
Objectives:
o Understand the relationship of sales technique to persuasion.
o Skilfully use the four steps in a sales presentation: attention,
interest, desire, action.
o Identify and promote a unique selling proposition in a sales
presentation.
4. Read Out Loud
Time: 12-15 minutes
Objectives:
o Arrive at an understanding of the elements that comprise oral
interpretation and how it differs from preparing and giving a speech.
o Learn the preparation or planning techniques of effective
interpretation.
o Learn the principles of presentation and develop skill in interpretive
reading with regard to voice and body as instruments of communication.
5. Introduce the Speaker
Time: duration of meeting
Objectives:
o Focus on the special occasion talk from the standpoint of the introducer
(function, chairman, toastmaster, master of ceremonies).
o Become knowledgeable and skilled in the functions associated with the
master of ceremonies.
o Handle the introduction of other speakers at a club meeting.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Speeches By Management
1. The Briefing
Time: 8-10 minutes, plus 5 minutes (Q&A)
Objectives:
o Apply the key steps in the preparation of a briefing and the
organization of material.
o Give a briefing according to a specific objective so the audience will
have an understanding of the information.
o Effectively handle a question-and-answer session following the briefing.
2. The Technical Speech
Time: 8-10 minutes
Objectives:
o Convey a technical paper or technical material and information into a
technical speech.
o Organize a technical speech according to the inverted-pyramid approach.
o Write a technical speech as "spoken language," not as an article.
o Give the speech by effectively reading out loud.
3. Manage and Motivate
Time: 10-12 minutes
Objectives:
o Understand the concept and nature of motivational methods in management.
o Apply a four step motivational method with the objectives to persuade
and inspire.
o Deliver a motivational speech to persuade an audience to agree with your
management proposal.
4. The Status Report
Time: 12-15 minutes
Objectives:
o Organize and prepare a status report involving the overall condition of
a plan or program, or performance of a department or company in relation
to goals.
o Construct the report according to a four step pattern.
o Give an effective presentation of the report.
5. Confrontation: The Adversary Relationship
Time: 5 minutes, plus 10 minutes (Q&A)
Objectives:
o Understand the definition and nature of the adversary relationship.
o Prepare for an adversary confrontation on a controversial management
issue.
o Employ appropriate preparation methods, strategy, and techniques, for
communicating with an adversary group as the representative of your
company or corporation.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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The Professional Speaker
1. The Keynote Address
Time: 15-20 minutes
Objectives:
o Identify the basic differences between keynote speeches and other kinds
of speeches.
o Learn how to evaluate audience feeling and establish emotional rapport.
o Learn and use the professional techniques necessary for a successful
keynote presentation.
o Develop a speech style and delivery that effectively inspires and moves
the audience to adopt your views as a collective reaffirmation of its own.
2. Speaking to Entertain
Time: 15-20 minutes
Objectives:
o Entertain the audience through the use of humour drawn from personal
experience and from other material that your have personalized.
o Deliver the speech in a way that makes the humour effective.
o Establish personal rapport with your audience for maximum impact.
3. The Sales Training Speech
Time: 15-20 minutes
Objectives:
o Tell a sales audience how to sell a product by using a planned
presentation.
o Inform a sales training audience about the human experience of the
buyer-seller relationship.
o Use entertaining stories and dynamic examples of sales situations.
o Inspire salespeople to want to succeed in selling.
4. The Professional Seminar
Time: 20-40 minutes
Objectives:
o Plan and present a seminar with specific learning objectives.
o Relate to the audience by using a seminar presentation style.
o Use seminar presentation techniques to promote group participation,
learning and personal growth.
5. The Motivational Speech
Time: 15-20 minutes
Objectives:
o Understand the concept and nature of motivational speaking.
o Apply a four-step motivational method with the purpose of persuading and
inspiring.
o Deliver a motivational speech to persuade an audience to emotionally
commit to an action.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Technical Presentations
1. The Technical Briefing
Time: 8-10 minutes
Objectives:
o Using a systematic approach, organize technical material into a concise
presentation.
o Tailor the presentation to the audience's needs, interests and knowledge
levels.
2. The Proposal
Time: 8-10 minutes, plus 3-5 minutes (Q&A)
Objectives:
o To prepare a technical presentation advocating a product, service, idea
or course of action.
o To present your viewpoint logically and convincingly, using an
inverted-pyramid approach.
o To effectively use a flipchart to illustrate your message.
o To effectively handle a question-and-answer period.
3. The Non-technical Audience
Time: 10-12 minutes
Objectives:
o Understand the principles of communicating complex information to
non-technical listeners.
o Build and deliver an interesting talk based on these principles.
o Answer audience questions that arise during the presentation.
o Use overhead transparencies to illustrate your message.
4. Presenting a Technical Paper
Time: 10-12 minutes
Objectives:
o Deliver an interesting speech based on a technical paper or article.
o Effectively use a flipchart, overhead projector or slides to illustrate
your message.
5. The Team Technical Presentation
Time: 20-30 minutes
Objectives:
o Understand the nature and process of a team technical presentation.
o Conceptualize a briefing or proposal involving three or more speakers,
including yourself.
o Assemble a team of club members capable of getting the job done.
o Orchestrate the planning, preparation and delivery of a team technical
presentation.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Persuasive Speaking
1. The Effective Salesperson
Time: 8 to 12 minutes => 3-4 min speech, short scenario intro, 3-5 min
role play
Objectives:
o Learn a technique for selling an inexpensive product in a retail store.
o Recognize a buyer's thought processes in making a purchase.
o Elicit information from a prospective buyer through questions.
o Match the buyer's situation with the most appropriate product.
2. Conquering the "Cold Call"
Time: 10 to 14 minutes => 3-4 min speech, short scenario intro, 5-7 min
role play, 2-3 min discussion
Objectives:
o Learn a technique for "cold call" selling of expensive product or
services.
o Recognize the risks buyers assume in purchasing.
o Use questions to help the buyer discover problems with his or her
current situation.
o Successfully handle buyer's objections and concerns.
3. The Winning Proposal
Time: 5 to 7 minutes
Objectives:
o Prepare a proposal advocating an idea or course of action.
o Organize the proposal using the six-step method provided.
4. Addressing the Opposition
Time: 7 to 9 minutes speech; 2-3 minutes Q&A
Objectives:
o Prepare a talk on a controversial subject that persuades an audience to
accept or at least consider your viewpoint.
o Construct the speech to appeal to the audience's logic and emotions.
5. The Persuasive Leader
Time: 6 to 8 minutes
Objectives:
o Communicate your vision and mission to an audience.
o Convince your audience to work toward achieving your vision and mission.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Communicating on Television
1. Straight Talk
Time: 3 minutes +/- 30 seconds
Objectives:
o To effectively present an opinion or viewpoint in a short time.
o To stimulate giving a presentation as part of a television broadcast.
2. The Talk Show
Time: 10 minutes +/- 30 seconds
Objectives:
o To understand the dynamics of a television interview or "talk" show.
o To prepare for the questions that may be asked of you during a
television interview program.
o To present a positive image on the television camera.
o To appear as a guest on a simulated television talk show.
3. When You're the Host
Time: 10 minutes +/- 30 seconds
Objectives:
o To conduct a successful television interview.
o To understand the dynamics of a successful television interview or
"talk" show.
o To prepare questions to ask during the interview program.
o To present a positive, confident image on the television camera.
4. The Press Conference
Time: 4-6 minutes, plus 8-10 minutes (Q&A)
Objectives:
o To understand the nature of a television press conference.
o To prepare for an adversary confrontation on a controversial or
sensitive issue.
o To employ appropriate preparation methods and strategies for
communicating your organization's viewpoint.
o To present and maintain a positive image on television.
5. Training On Television
Time: 5-7 minutes,
plus 5-7 minutes for video playback
Objectives:
o To learn how to develop and present an effective training program on
television.
o To receive personal feedback through the videotaping of your
presentation.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Storytelling
1. The Folk Tale
Time: 7-9 minutes
Objectives: • To tell a folk tale that is entertaining and enjoyable for a
specific age group.
• To use vivid imagery and voice to enhance the tale.
2. Let's Get Personal
Time: 6-8 minutes
Objectives: • To learn the elements of a good story.
• To create and tell an original story based on a personal experience.
3. The Moral of the Story
Time: 4-6 minutes
Objectives: • To understand that a story can be entertaining yet display
moral values.
• To create a new story that offers a lesson or moral.
• To tell the story, using the skills developed in the previous two
projects.
4. The Touching Story
Time: 6-8 minutes
Objectives: • To understand the techniques available to arouse emotion.
• To become skilled in arousing emotions while telling a story.
5. Bringing History to Life
Time: 7-9 minutes
Objectives: • To understand the purpose of stories about historical events
or people.
• To use the storytelling skills developed in the preceding projects to
tell a story about a historical event or person.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Interpretive Reading
1. Read A Story
Time: 8-10 minutes
Objectives:
o To understand the elements of interpretive reading.
o To learn how to analyze a narrative and plan for effective
interpretation.
o To learn and apply vocal techniques that will aid in the effectiveness
of the reading.
2. Interpreting Poetry
Time: 6-8 minutes
Objectives:
o To understand the differences between poetry and prose.
o To recognize how poets use imaginary, rhythm, meter, cadence and rhyme
to convey the meanings and emotions of their poetry.
o To apply vocal techniques that will aid in the effectiveness of the
reading.
3. The Monodrama
Time: 5-7 minutes
Objectives:
o To understand the concept and nature of the monodrama.
o To assume the identity of a character and to portray the physical and
emotional aspects of this character to an audience.
4. The Play
Time: 12-15 minutes
Objectives:
o To adapt a play for interpretive reading.
o To portray several characters in one reading, identifying them to the
audience through voice changes and movement.
5. The Oratorical Speech
Time: 10-12 minutes
Objectives:
o To understand the structure of an effective speech.
o To interpret and present a famous speech.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Interpersonal Communication
1. Conversing with Ease
Time: 10-14 minutes
Objectives:
o Identify techniques to use in conversing with strangers.
o Recognize different levels of conversation.
o Initiate a conversation with a stranger.
o Use open-ended questions to solicit information for further
conversation.
2. The Successful Negotiator
Time: 10-14 minutes
Objectives:
o Employ win/win negotiating strategies to achieve your goals.
o Enjoy the benefits of win/win negotiating.
3. Diffusing Verbal Criticism
Time: 10-14 minutes
Objectives:
o Respond non-defensively to verbal criticism.
o Employ a five-step method to identify the problem, diffuse the attack
and arrive at a solution.
4. The Coach
Time: 10-14 minutes
Objectives:
o Determine reasons for someone's substandard performance.
o Coach the person to improved performance.
5. Asserting Yourself Effectively
Time: 10-14 minutes
Objectives:
o Enjoy the mental and physical benefits of being assertive.
o Emply the four-step method for addressing a problem and asking for help.
o Overcome resistance to your requests.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Special Occasion Speeches
1. Mastering the Toast
Time: 2-3 minutes
Objectives:
o Recognize the characteristics of a toast.
o Present a toast honouring an occasion or person.
2. Speaking in Praise
Time: 5-7 minutes
Objectives:
o Prepare a speech praising or honouring someone, either living or dead.
o Address five areas concerning the individual and his/her
accomplishments.
o Include anecdotes illustrating points within the speech.
3. The Roast
Time: 3-5 minutes
Objectives:
o Poke fun at a particular individual in a good-natured way.
o Adapt and personalize humorous material from other sources.
o Deliver jokes and humorous stories effectively.
4. Presenting an Award
Time: 3-4 minutes
Objectives:
o Present an award with dignity and grace.
o Acknowledge the contributions of the recipient.
5. Accepting an Award
Time: 5-7 minutes
Objectives:
o Accept an award with dignity, grace and sincerity.
o Acknowledge the presenting organization.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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Humorously Speaking
1. Warm Up Your Audience
Time: 5-7 minutes
Objectives:
o Prepare a speech that opens with a humorous story.
o Personalize the story.
o Deliver the story smoothly and effectively.
2. Leave Them With A Smile
Time: 5-7 minutes
Objectives:
o Prepare a serious speech that opens and closes with humorous stories.
o Prepare a closing story that reemphasizes the speech's main point.
o Deliver the stories smoothly and effectively.
3. Make Them Laugh
Time: 5-7 minutes
Objectives:
o Prepare a speech that opens and closes with humorous stories.
o Include jokes in the speech body to illustrate points or maintain
audience interest.
o Deliver the jokes and stories smoothly and effectively.
4. Keep Them Laughing
Time: 5-7 minutes
Objectives:
o Prepare a speech that opens with a self-depreciating joke.
o String together two or three related jokes in the speech body.
o Close the speech with a humorous story.
5. The Humorous Speech
Time: 5-7 minutes
Objectives:
o Use exaggeration to tell a humorous story.
o Entertain the audience.
o Effectively use body language and voice to enhance the story.
Note: For some speech projects, the presentation time may also include
additional segments for such activities as question-and-answer periods,
depending on the project.
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