It's more than just sniffles...
"Every time a person in the United States has a cold, it costs roughly $80 in direct and indirect expense, researchers estimate in the Feb. 24 issue of the Archives of Internal Medicine (news - web sites). And, they add, the overall cost of the common cold is $40 billion annually....more expensive to treat than many other more serious illnesses, including asthma and heart disease."
"The common cold leads to more than 100 million physician visits annually."  Dr. A. Mark Fendrick, co-director of the Consortium for Health Outcomes at the University of Michigan Health System
http://www.niaid.nih.gov/factsheets/cold.htm
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