Hi, welcome to this questionnaire page!  I am currently doing a project, which is to investigate effectiveness of International Marketing of global notebook brands.  I would greatly appreciate if you could spend a few minutes to answer the questionnaire by clicking options.  Thank you very much for help.

Your Information:

    1.  Age

            under 18; 18-35; 36-50; above 50

    2. Gender

           
male; female

    3. Region of Resident

 North America;

Europe;

Asian-Pacific (incl. Oceania)

 South America;

Middle-East & Africa 

    4. Occupation

            Student; Professional; Managerial; Employment; Unemployment; Retired

 

General Questions:

    5. Have you used a notebook computer?

            Yes; No (ignore question 6);

    6. Which brand do you use (or used)? (less than two):  

 

 

Comment:

unsatisfied

fair

satisfied

unsatisfied

fair

satisfied

a). Product

b). Service

    7. If you have a choice to buy a new notebook, which brand would you prefer? (less than three):

1st Choice

 

2nd Choice

 

3rd Choice

 

 

 

 

 

 

 

 

 

 

 

 

    8. Please balance importance when you buy notebook:

 

unimportant

fair

important

very important

a). Brand awareness

 

b). Reasonable price

 

c). Hardware specifications

 

d). Mobility (e.g. weight)

 

e). Designs (e.g. materials, looks)

 

f). Quality & Stability

 

g). Bundled software

 

h). Compatibility

 

i). Warranty & Service

 

j). Others

    9. Which types of notebook would you prefer to buy

            affordable price;mid-range; upper range; most latest technology

    10. Where do you prefer to buy?

Notebook Maker's web

Internet dealer's web

Street retail shops

Notebook Maker's street shop

Would you please specify your reasons for selection?

    11. Would you prefer notebook maker to provide customization in notebook specifications?

Standard configured notebook, without any customizations (Factory default model)

Have a few customization; (e.g. change RAM, software, warranty)

More parts can be customized (CPU, Optical Driver e.g. DVD/CD-ROM, Graphics Card)

Completely customized (customize whatever you want)

 

Dell Notebook PC Questions:

    12. Have you ever used Dell notebooks?

            Yes; No

    13. Could you please give comments on Dell's notebook?

 

poor

fair

good

very good

a). Price

 

b). Quality & Stability

 

c). Products Designs

 

d). Mobility

 

e). Connectivity

 

f).  Bundled software

 

g). Compatibility

 

h). Warranty & Service

 

i).  Hardware Specifications

 

j). Others

    14. Have you visited Dell's sales website?

            Yes; No

    15. Could you please give comments on Dell's sales website or advertisement?

 

poor

fair

good

very good

a). Attractiveness of website design

 

b). Providing product information

 

c). Providing Guidelines to help find right model

 

d). Providing promotion information

 

e). Easy to customize own notebook on Internet

 

f).  Feeling comfortable with online shopping

 

g). Others

        Click button below to submit your answers.  Thank you.

        Optional: any additional comments? (e.g.notebook brands, market, Dell or this questionnaire)

         

 

 

 

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