Uppercrust Bakery


Problem:

The Uppercrust Bakery is looking for a new logo, stationery set, magazine, and web banner ads to attract customers ranging from the ages of 21-65.



Solution:

Using the concept that Uppercrust Bakery is a premium bakery from France, I designed the logo by combining ideas using the Eiffel Tower and wheat symbols to represent the fact that Uppercrust is a French bakery. I also created three color solutions for the logo that I felt would help the logo stand out. For my solution to the ads, I came up with a concept that combines the idea of the bakery and Paris. I used baking flour as the background and a silhouette graphic of the Eiffel Tower. Within the silhouette graphic, I used a scenery of Paris to make the ad appear appealing. To design the web banner ad, I used the same concept from the print ad and changed the layout to fit horizontally. The web banner also includes animation which was created using Adobe Photoshop.