Joydeb Chakravarty
INTERNATIONAL COMMUNICATION SPECIALIST - MARCOM, ADVERTISING, BRANDING, SOCIAL COMMUNICATION, PR & MEDIA
ENTREPRENEURIAL LEADERSHIP; PROVEN RAINMAKER; BRANDING STRATEGIST; MOTIVATIONAL TEAM BUILDER
Have over 20+ years' experience in top 3 international advertising agencies. Hands-on international experience in strategic 360 degree branding, marcom, social / non-profit commuincations and PR. Developed and implemented communication and branding strategies across countries.
Experienced in client servicing, strategic brand planning, business development, sales promotions, direct marketing and consumer research. Handled some of the largest FMCGs and services, durables, corporate communication and social marketing projects in INDIA - MUMBAI, NEW DELHI & KOLKATA, NEPAL, BANGLADESH AND VIETNAM, benchmarking communication standards in terms of innovation and creativity.
Joydeb Chakravarty - Managing Director,
THOMPSON NEPAL
EXPERIENCE SUMMARY
Operations & General Management Experience - International Advertisiing Agencies
Start-up and Developing /Emerging Market Experience
Partnerships with Private, Public and Non-profit organizations
Strategic Brand Communications Planning
Mass media, CRM, PR and Consumer Research Experience
Client Relationship Management
P&L, Budgeting & SOX Compliance
Team Building, Training & Development
New Business Development
SPECIFIC AREAS OF RESPONSIBILITIES

� General Management
� Business Development
� Marketing & Brand Communications
� Corporate Communications
� Media, PR, Events, Conferences & Exhibitions
� Market Planning & Research
� Sales Promotion
� Branding & New Product Development
� CRM & Direct Marketing
� Production & Distribution
KEY CLIENTS & BRANDS HANDLED

UNILEVER: Lux, Sunsilk, Clinic, Fair & Lovely, Wheel, OK
PEPSI: Pepsi, Mirinda, 7UP, Teem, Slice
NESTL�: Maggi Noodles & Cubes, Milkmaid
CARLSBERG: Carlsberg, Tuborg
ITC/SURYA: Surya, Shikhar, Khukuri, Bijuli
PERFETTI: Mentos, Happydent
GSK: Horlicks, Boost
FINANCIAL: Grindlay's Bank, Standard Chartered Bank, Himalayan Bank
SOCIAL MARKETING
Handled some of the largest social marketing projects directly dealing with the non-profit sector - developmental agencies, INGOs & NGOs. Lead a team of dedicated communication experts and professionals and evolved an integrated approach to total program communications that went beyond the individual and the immediate, to understand people in their environment and provided total communication solutions relevant to this sector
SOCIAL MARKETING PARTNERSHIPS
USAID PROJECTS: Family Health International, Population Services International, Howard Delafield International, Environment Health Project, Nepal Contraceptive Retail Sales, AVSC International
UNDP PROJECTS: UNICEF - Nutrition Section, UNICEF - Education Section, UNICEF - Water and Sanitation, ILO
KfW PROJECTS: The Futures Group, Howard Delafield International 
DANIDA PROJECTS: Basic & Primary Education Project [BPEP II]
ADB PROJECTS: Melamchi Water Supply Development Board
WORK EXPERIENCE
� Thompson Nepal Private Limited, Kathmandu, Nepal
� J. Walter Thompson - New Delhi, Calcutta  [Earlier Hindustan Thompson Associates]
� Clarion-McCann Advertising Services Ltd., New Delhi
� Grant, Kenyon & Eckhardt Advertising and Marketing Ltd. - Bombay, New Delhi & Calcutta
� Business Forms Limited, Calcutta
EDUCATION
MBA (Marketing Management), Indian Institute of Social Welfare & Business Management, Calcutta University, India
BA (Economics Honours), Jadavpur University, Calcutta, India
ISC ['O' Level), St. Xavier's High School, Hazaribagh, India
PROFESSIONAL
Guest Speaker & Visiting Faculty on integrated communication, advertising and strategic marketing:
� Shri Ram College of Commerce, Delhi University
� Centre for Mass Media, YMCA Delhi 
� Chandigarh Institute of Management 
� Kathmandu University School of Management Studies, Kathmandu, Nepal

Member of various business associations
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[email protected]
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