Retail sales slow after World Cup euphoria ends
25th July 2006

Since the World Cup ended, sales have dropped this month as the spending fever of the World Cup began to wear off. According to the CBI, although 44% of High Street stores had increased sales, the increase has dropped from June's +9% to +7% this month.

Spending in June was fuelled by consumers' desire to buy flat screen TVs, football equipment and beer. The coming month does not look very good either for the High Street because a growth of only +1% is expected, as the "World Cup euphoria" fades, according to the CBI.

Another valid reason to explain the drop in sales this month is because of rising energy costs which has cut down the amount of disposable income available to consumers.

Sources - summary of:
BBC Business - UK World Cup retail effect waning