| Season 2001/02 Ticket Prices |
| DONS ANNOUNCE PRICES FOR NEXT SEASON Aberdeen F.C. today announced that season ticket prices will increase by around 10% for the new season, with the Club confident that it can repeat the record numbers achieved this season. Commenting on the new packages, Pittodrie Sales & Marketing Manager Harvey Smith said, "Our season ticket holders currently number 8,250, which is our highest ever, and I believe that was mainly due to a couple of factors. Firstly, our 'pester power' campaign which was responsible for attracting 2,668 new season ticket holders, 1400 of who were youngsters, and secondly the chance to see live, affordable football. While we have taken those points on board again, this year, I believe, we are offering even better value next season.�� These include the widening of the gap between the value of a season ticket and the cost of turnstile prices, with savings of up to 49% over walk-in prices. In addition, season ticket holders can take advantage of the following:- *'Early Bird' discount if they purchase by Saturday 16th June 2001. *Loyalty discounts for existing season ticket holders. *Admission to cup games at prices one grade below non-season ticket holders. *Voucher book offering discounts of up to hundreds of pounds at outlets throughout the North East. *An interest free three month Direct Debit payment plan to spread the cost. As Harvey outlines, there are substantial savings to be made, irrespective of age and where in the stadium you wish to be seated, "Under 12's in the Family Stand renewing by the 16th June will pay �17, that's 90 pence per game! An adult in the Richard Donald Stand Upper can watch his football for �10.60 a match, equating to �200 for the season compared to a walk-in price of �339. And despite the fact we have had to increase prices in the region of 10% on the current season, we still offer what are among the most competitive packages in the SPL." Turnstile prices will also rise by �3 in the case of Grade 'A' games and �2 for Grade 'B' matches, with concessions also going up by �2. Again, as Harvey confirms, these compare favourably with other Clubs in the top flight, "The walk-in prices throughout Pittodrie Stadium remain among the best value in the SPL and again we will be offering a pound reduction if supporters purchase their tickets prior to the day of the game. The pricing structure has also been simplified in response to feedback from fans and there will be no Grade 'D' games next season, with Grade 'C' being used for season ticket holders if we have a Grade 'B' cup match." Although the Club is not setting any targets in terms of numbers for the forthcoming season, Harvey will be disappointed and surprised if the current season's numbers are not repeated, "There is a lot to be positive about. We are building a young team for the future and since the turn of the year our form has shown a marked improvement. That is something we want to see continue but in order to do so, we must attract the greatest income possible from both season ticket holders and those who choose, for whatever reason, to pay on the day. To achieve that, we must make the packages attractive and that is what I believe we have done." Jack Douglas, Chairman of the Association of Supporters Clubs, believes his members will be pleasantly surprised at the new prices, "The Club did consult with us when they were formulating their pricing structure and we did express our concerns as to supporter reaction if there was too much of an increase. However, approximately 10% across the board seems acceptable and hopefully the fans will get right behind Ebbe and the team by purchasing season tickets in healthy numbers." Season tickets for 2001-2 will be on sale from Monday 30th April, with existing season ticket holders receiving full details of the new packages in the post early next week. |