Coca-cola

Coca-cola in Hong Kong

Coke-cola was the first improved into Hong Kong in 1928. In 1948, the Coke-cola franchise was granted to Hong Kong Bottlers Federal Incorporated, which became the authorized bottler of Coke-cola in Hong Kong.

The Swire Group acquired the Hong Kong Bottlers in 1965 and renamed it as Swire Bottlers Limited in 1974.

The Swire Group invested heavily in both the bottling and distribution operations. Two new plants were built in Tsuen Wan and Quarry Bay to replace the old facility at Lai Chi Kok.

In 1991, Swire Bottlers Limited built the world’s tallest modern bottling plant in Shatin, which gradually took over the Company’s other bottling operations in Hong Kong. Distribution and marketing systems were further upgrades with the introduction of vending machines, a large fleet of vehicles, pre-sell system and tel-sales system which is a computerized system for fast-ordering and delivery, as well as introducing innovative advertising campaigns.

Swire Bottlers Limited was renamed as Swire Coca-Cola HK Ltd. In January 1996. Its purpose is simply to more clearly link the Swire Group and Coke-cola identities to achieve a more up-to-date description of the Company’s operation.

Today, Swire Coca-Cola HK Ltd. is the leading ready-to-drink beverage manufacturer in Hong Kong, accounting for over 80 percent of the local carbonated soft drinks sector and over 85 percent of the cola market.

Swire Beverages Limited wholly owns the Company. It is 87.5% owned by the Swire Pacific Limited and the remaining 12.5% percent by the Coca-Cola Company.

Bottling business had become one of The Swire Group’s core businesses in Asia and the Group will continue its plan for expansion in the region’s soft drink industry.

Coca Cola history

John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It was May of 1886 when the pharmacist concocted a caramel colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing."
Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned "Coca-Cola"
in the unique flowing script that is famous worldwide today. Mr. Robinson thought that "The two C's would
look well in advertising." On May 29, 1886, the first newspaper advertisement, in The Atlanta Journal, pronounced Coca-Cola "Delicious and Refreshing," a theme still around today.
In 1886, sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of
syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink
brand ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73.96 on advertising. Sadly Dr. Pemberton was never able to see what a legend he created as he died in 1888.
By 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business, with a total investment of $2,300. Within four years, his merchandising flair helped expand consumption of Coca-Cola to every state and territory.
The trademark "Coca-Cola" was first registered in the US Patent Office on January 31, 1893. Early advertising discouraged
calling the product "Coke" and urged customers to use the full name. But "Coke" was here to stay and became a trademark in 1945.
In 1894, they opened the first manufacturing plant outside of Atlanta in Dallas, TX. In following years plants were spread to
Los Angeles, and Chicago.
In 1919, The Coca-Cola Company was sold to a group of investors for $25 million. Robert W. Woodruff became president of The Coca-Cola Company in 1923, and his more than six decades of leadership took the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over.

Information about Coca-cola

About the can:
The radius of the can: 3.25cm
The height of the can: 10.2 cm
The actual volume of the can: 385mL
The marked volume of the can: 355mL
Reason of choosing this volume: We think that a person needs to drink 6-8 cup of water per day. That is about 1200-1600 mL. People like to drink soft drink than water. If he/she drinks a can of soft drink, it can supply 355mL of water to our body. That is about 1/3-1/4 of water we weed every day.
Questions about the can:
1. If the is fixed, are the measured base radius and height are the most feasible values?
No, we can suggest another possible value.

2. If you are going to suggest another feasible values of the base radius and the height of the can, what will you suggest?
Original base radius: 3.25cm

New base radius: 2.7cm

Original height: 10.2 cm

New height: 14.8cm

Another information:
Number of countries sale Coca-cola: over 200
Wholesale volume of Coca-Cola in Hong Kong: The Swire Coca-Cola Hong Kong Limited now produces over 40 million unit cases of beverages to Hong Kong’s population of almost seven million. It can maximum make 2000 cans of Coke-cola every day.
Average consumption: We have carried out a questionnaire and interview 350 people (including 100 children, 100 teenagers, 100 adults and 50 elder people) about the consumption of drinking Coca-Cola per people per week.

What is the production line of Coca-cola in Hong Kong?

1. Collection
Empty bottlers are brought back to the bottling plant

2. Decrater
Separate the empty bottlers from crates

3. Crate Washer
Wash the crates

4. Straw Picker
Pick up straws that remained inside the empty bottlers

5. Screening
Workers to pick up the unsuitable bottle

6. Bottle Washer
Wash and sterilize the empty bottles

7. Manual Inspection
Workers to inspect the empty bottles to ensure them in proper condition

8. Electronic Inspection Unit
Final check for the empty bottles

9. Filler
Mixing sugar, soft drinks concentrate, CO2 and treated water together and fill the bottles

10. Crowner
Place the crowns to seal the bottles.

11. Quality Control
Workers to inspect the level of each bottle

12. Crater
Place bottles of soft drinks onto the pallets

13. Palletiser
Put the crates of soft drinks onto the pallets.

14. Delivery
Deliver the soft drink to the market by trucks