| DYNAMIC, CREATIVE & ANALYTICAL MARKETING EXECUTIVE AND GENERAL MANAGER
-Demonstrated General Management and Executive Leadership in fast paced, high growth environments with full P&L responsibility and a track record of delivering consistent, profitable results -Established ability to excel in a wide range of business environments, from start up to Global 500, in both agency and client settings and at home and internationally -Proven leadership and communications skills, accustomed to building successful, dynamic, matrixed teams, both onsite and virtual, in-house or with partners -Acknowledged talent for driving consensus among multiple cross-functional executive stakeholders as well as motivating, mentoring and developing new managers -Documented success in developing, implementing and managing enterprise-wide Marketing programs from designing interactive customer contact strategies, processes and tools through the execution and measurement of targeted marketing initiatives resulting in heightened brand awareness, raised satisfaction, loyalty, retention and increased lifetime value -Proven strategic Marketing leadership, encompassing Strategic Planning, Customer Segmentation, Data & Analytics, Direct/Database Marketing, Digital Marketing, Branded Content and Data Mining/Modeling integrated across multi-channel customer touch points including print, direct mail, e-mail, web, catalog, newsletter, magazine, inbound/outbound contact center, retail POS, broadcast voicemail, SMS text messaging and a variety of advertising media. PROFESSIONAL EXPERIENCE MRM PARTNERS/MCCANN WORLDGROUP/IPG 2004-2005 SENIOR VICE PRESIDENT, GENERAL MANAGER Provided comprehensive general management including overall P&L responsibility, business strategy, financial and operations management, marketing, business development and team leadership for the Seattle office of MRM Partners Worldwide, the worldwide strategic and creative agency leader in Relationship Marketing and a division of McCann Worldgroup and the Interpublic Group of Companies (NYSE- IPG). -Created and implemented the business strategy for the newly opened Seattle office resulting in the hiring and management of 40+ employees and the generation of a new $6,000,000 revenue stream within the first year. -Formed, evangelized and operationalized iMpact, a unique agency service, providing rapid response, low cost, tactical campaign execution for the Microsoft and Intel accounts in the US and currently being expanded globally. -Organized, recruited and placed in service, the Global Edit Desk, a company-wide center of excellence providing branded content development, content management and editorial services to MRM clients. -Designed, developed and implemented polices and processes for the company�s first successful introduction of a Program Management Office (PMO) operating in an agency environment -Partnered with a sister McCann Worldgroup general advertising agency, Sedgwick Rd., creating new, joint business opportunities and producing 20% plus operational cost savings through resource sharing in areas like facilities, purchasing and IT infrastructure and support -Produced winning creative and demand generating marketing materials for Microsoft, utilizing both print and digital media, producing increased direct response and lead generation, improved brand consistency and driving increased customer satisfaction metrics VMC � CONSULTING, SEATTLE, WA 2003 � 2004 Director of Marketing Created, designed, developed and directed the overall Marketing and CRM strategy for VMC, a 4 year old, $100 Million dollar global technologies services and outsourcing firm serving clients like Microsoft, HP and Agilent Technologies (NYSE-VOL). -Researched, designed and implemented a comprehensive go-to-market B2B corporate marketing strategy including branding, identification of penetration of targeted market segments, corporate communication resulting in national recognition from organizations like the Washington Software Alliance, The Outsourcing Institute and editorial coverage in Forbes magazine. -Designed, developed and executed a comprehensive integrated marketing plan incorporating advertising, e-marketing, direct mail, event marketing, sponsorships and sales support and including the re-architecture and launch of a new corporate website producing dramatic increases in client and prospect traffic and generating a substantial increase in new client leads -Created, managed and successfully launched a comprehensive CRM program to automate revamped business processes, improve effectiveness and drive sales and marketing operational efficiencies, encompassing process mapping, database design and development, CRM tool and vendor selection and deployment. GATEWAY, POWAY CA. 2002 � 2003 Director, Relationship Marketing Directed and managed the Relationship Marketing strategy and integrated marketing programs for Gateway, the third largest manufacturer and reseller of personal computers and consumer electronics to include overall responsibility for demand generation and maximization of lifetime customer value resulting in optimized profitability of 14 million customers and prospects for both the B2C and B2B business units (NYSE-GTW). -Managed an overall annual Relationship Marketing budget of $20+ Million to develop and execute integrated direct response marketing programs and campaigns across all customer segments, lifestages and lifecycles utilizing Direct Mail, E-mail, Catalog, Outbound Telemarketing and Broadcast Voicemail communications mediums. -Reorganized the Relationship Marketing group as a part of an enterprise-wide re-structuring program including selection of a new agency of record through a formal RFP-based selection process. resulting in increased productivity while simultaneously reducing expenses by 50%. -Redesigned the design and layout of monthly consumer and business catalogs with combined 5 million circulation, resulting in 25% reduced costs and 50% increased response rates within the first 4 months. -Managed overall relationship with multiple agency, production and print vendors to include Leo Burnett, McCann Relationship Marketing, CNET, DoubleClick, Quebecor, Garner Printing and Swanson Russell. -Identified, designed and implemented customer contact strategies based on customer lifestage, lifecycle and lifetime value utilizing data-driven segmentation and stratification models resulting in specific targeted direct marketing programs and campaigns to drive demand generation and cross-sell opportunities for both B2C and B2B segments. T-MOBILE, Bellevue, WA 2000 � 2002 Director, Customer Relationship Marketing Built and managed the Customer Relationship Marketing team for the then start-up wireless carrier, VoiceStream throughout its initial rapid growth, the acquisition and integration of five regional cellular companies and its eventual merger to become the key profit driver of T-Mobile, the world�s second largest wireless provider. (DAX-DTE) -Developed, implemented and managed a multi-channel customer communication and marketing strategy supported by a data infrastructure providing the ability to deliver targeted, personalized offers synchronized across multiple customer touchpoints, including direct mail, web, e-mail, call center, Point of Sale retail, broadcast voice messaging, wireless text messaging, print/web/e-mail interactive customer magazine for both retention and demand generation resulting in subscriber base growth of over 700% in two years. -Designed and developed a customer segmentation model based on qualitative and quantitative research, modeling and analytics, producing acceptance rates reaching 40% and successfully identifying prospects with 90% accuracy driving down customer attrition (churn) by 35% in less than one year. -Designed and executed national communications programs for customers gained as a result of company mergers and acquisition with five different regional wireless providers over a two year period with no drop in customer satisfaction or increase in attrition rates. -Built a dynamic cross-functional team comprised of Direct Marketing, Database Marketing, Data Mining/Modeling, and Market Research professionals as well as multiple IT, call center, sales and business operations partners. LUFTHANSA GERMAN AIRLINES 1990 � 2000 General Manager, Western USA, San Francisco, CA Managed the Western USA Sales and Marketing division with $250 million P&L responsibility, including strategic and tactical management of multiple sales, marketing, service, database and communications teams as the culmination of a successful, progressive career in various sales and marketing management roles. (DAX � LHA). -Pioneered the company�s use of media and direct response marketing to drive online sales and generate business leads resulting in the success launch and profitability of a new international air route. -Responsible for the development and execution of the company�s first data-driven direct response and demand generating marketing plans to drive profitability across multiple targeted customer segments in the United States EDUCATION Bachelor of Arts, University of Wisconsin, Madison, WI SKILLS Languages: English, German, Spanish Database and Desktop Applications: Microsoft CRM, Siebel Marketing and Analytics, Business Objects, Microstrategies, SAS, Oracle-based OLAP tools, Chordiant, E.piphany, SQL, MS Project, Access, Office, Visio |
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