Conquistador Coffee Campaign
(An office. Boss is reading
a book, 'Chinese for Business Men'. He tries out a few Chinese words. There is
a knock at the door.)
Boss (John): Come in. (Mr.
Frog comes in through the window.) Ah, Frog.
Frog (Eric): S. Frog, sir.
Boss: Shut up, I want to
have a word with you, Frog.
Frog: S. Frog, sir.
Boss: Shut up. It's about
your advertising campaign for Conquistador Coffee. Now, I've had the managing
director of Conquistador to see me this morning and he's very unhappy with your
campaign. Very unhappy. In fact, he's shot himself.
Frog: Badly, sir?
Boss: No, extremely well.
(lifts up a leg belonging to a body behind desk, and holds up a card saying
'joke') Well, before he went he left a note with the company secretary (opens a
nearby door; a dead company secretary falls out), the effect of which was how
disappointed he was with your work and, in particular, why you had changed the
name from Conquistador Instant Coffee to Conquistador Instant Leprosy. Why,
Frog?
Frog: S. Frog, sir.
Boss: Shut up. Why did you
do it?
Frog: It was a joke.
Boss: A joke? (holds up card
saying 'joke')
Frog: No, no not a joke, a
sales campaign. (holds up a card saying 'No, a Sales Campaign)
Boss: I see, Frog.
Frog: S. Frog, sir.
Boss: Shut up. Now, let's
have a look at the sales chart. (indicates a plummeting sales graph) When you
took over this account, Frog, Conquistador was a brand leader. Here you
introduced your first campaign, 'Conquistador Coffee brings a new meaning to the
word vomit'. Here you made your special introductory offer of a free dead dog
with every jar, and this followed your second campaign 'the tingling fresh
coffee which brings you exciting new cholera, mange, dropsy, the clap, hard pad
and athlete's head. From the House of Conquistador'.
Frog: It was a soft-sell,
sir
Boss: Why, Frog?
Frog: S. Frog, sir.
Boss: Shut up! Well?
Frog: Well, people know the
name, sir.
Boss: They certainly do know
the name - they burnt the factory down. The owner is hiding in my bathroom
(shot heard) - the owner was hiding in my bathroom. (holds up 'joke' card
again)
Frog: You're not going to
fire me, sir?
Boss: Fire you? Three men
dead, the factory burnt down, the account lost and our firm completely
bankrupt, what... what... what ... can you possibly say? What excuse can you
possibly make?
Frog: Sorry, father. (holds
up the 'joke' card)
Boss: Oh, yes. Oh,
incidentally your film's won a prize. (He opens a Venetian blind on the window
to reveal the film: a coastline. Panning shot of hills rolling down into the
sea, waves breaking on the shore. Travelogue music. Suddenly the music sticks,
and keeps repeating one phrase.)